Annual Giving and Digital Fundraiser

at  Easter Seals Alberta

ANNUAL GIVING AND DIGITAL FUNDRAISER

Are you passionate about working with Albertans with disabilities and supporting your local community? Do you have what it takes to champion our Vision to Inspire Potential, Build Community and Enrich Lives?
Easter Seals Alberta is a provincial not-for-profit organization that has been in existence for 70 years. Our mission is to provide services that foster inclusion, independence and recreation for individuals with disabilities and medical conditions. We strive to ensure that the resources Albertans need for an independent and full life are available.
Easter Seals fosters a work environment that’s inclusive as well as diverse, where our people can be themselves. Every idea and perspective is valued to reflect the people we serve.
We have an immediate opening for Annual Giving and Digital Coordinator who will be responsible for three main activities; annual giving, digital programming and components, and donor relations.

QUALIFICATIONS:

• Minimum of 3 years of experience in fundraising, annual giving, or digital campaign management, preferably within the non-profit sector.
• Proven track record of planning and executing successful fundraising campaigns and digital marketing initiatives.
• Experience with donor management systems and digital marketing tools.
• Familiarity with all fundraising activities and success in the areas of: Corporate Donations; Sponsorships; Employee and Individual Gifts; Third Party Fundraising; Fundraising Events.
• Strong writing skills and ability to undertake donor administrative responsibilities such as the preparation of fund agreements, major proposals and public presentations. Ability to handle sensitive information with appropriate discretion.
• Strong analytical skills, with the ability to monitor and interpret campaign performance metrics and make data-driven decisions.
• Exceptional organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
• Strong interpersonal skills, with the ability to build and maintain relationships with donors, stakeholders, and team members.
• Understanding of website management and optimization techniques.
• Proficiency in digital marketing strategies, including email marketing, social media, SEO, online advertising, and website management.
• Excellent analytical, organizing, planning and time management skills.
• Proficiency in MS Word, Excel and Canva is essential.
• Team oriented and ability to work flexible hours.
• AFP membership and/or Raiser’s Edge experience are strong assets.

• Planning, executing, and managing annual giving campaigns aimed at acquiring, retaining, and upgrading donors. Rebuild the monthly giving program. Increase awareness of workplace giving programs, corporate match opportunities, in honor and in memorial giving programs.
• Developing and implementing digital fundraising strategies, including email campaigns, online giving platforms, and crowdfunding initiatives. Lead and grow public facing fundraising and awareness campaigns.
• Cultivating relationships with donors through personalized communication strategies, acknowledgments, and stewardship efforts.
• Maintaining accurate donor records and utilizing fundraising software (Raisers Edge) to track donations, segment donors, and analyze giving patterns.
• Develop and track digital marketing efforts such as email marketing, social media marketing, search engine optimization (SEO), online advertising, and website management.
• Creating compelling fundraising appeals, stories, and updates for digital platforms, ensuring consistent messaging and branding.
• Managing social media channels to promote fundraising initiatives, resources available to clients, engage with donors and clients, and increase awareness of organizational mission and impact.
• Ensuring the organization’s website is optimized and compelling storytelling.
• Monitoring and analyzing campaign performance metrics to evaluate effectiveness, identify trends, and make data-driven decisions to optimize fundraising efforts.
• Develop and promote monthly giving programs to provide a steady and reliable source of revenue.
• Cultivate and steward monthly donors to encourage long-term commitment.
• Working closely with team members to align annual giving campaigns with overall organizational strategies and goals.
• Assisting with fundraising events and activities, coordinating logistics, promoting events digitally, and ensuring seamless donor experiences. Create design for print assets and marketing collateral at events.
• Staying informed about fundraising trends, best practices, and emerging technologies in digital fundraising and annual giving.
• Ensuring compliance with fundraising regulations, ethical standards, and donor privacy laws (e.g., GDPR, CCPA).
• Preparing regular reports on fundraising results, donor retention rates, and other key performance indicators for management and board presentations.
• Provide tours of Easter Seals Camp Horizon as needed.
• Other Duties as assigned.