APAC Lead - Global Media COE
at Lenovo
Central Singapore, Southeast, Singapore -
| Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
|---|---|---|---|---|---|---|---|
| Immediate | 16 Oct, 2024 | Not Specified | 17 Jul, 2024 | 8 year(s) or above | Information Architecture,Platforms,Communications,Media Trends,Retail,Media Strategy,Project Management Skills,Management Skills,D2C,Soft Skills,Facebook Ads Manager,Ad Tech,Media Planning,Seo,Analytical Skills,Timelines,Decision Making | No | No |
Required Visa Status:
| Citizen | GC |
| US Citizen | Student Visa |
| H1B | CPT |
| OPT | H4 Spouse of H1B |
| GC Green Card |
Employment Type:
| Full Time | Part Time |
| Permanent | Independent - 1099 |
| Contract – W2 | C2H Independent |
| C2H W2 | Contract – Corp 2 Corp |
| Contract to Hire – Corp 2 Corp |
Description:
Responsibilities:
- Work with our WW contacts within the Global Media COE and our regional agencies on implementing Global Strategic Frameworks for our major Consumer and Commercial campaigns
- Coordinate with our Insights COE (Center of Excellence) to be deeply knowledgeable around our target audience segments to guide channel recommendations
- Collaborate with major media publishers/platforms on innovative placements and sponsorships that could help us achieve our goals and reach our target audience segments
- Identify and evaluate emerging media trends and opportunities and develop strategies for implementation through a Testing Roadmap
- Work with cross-functional teams to ensure that digital media campaigns are aligned with overall marketing initiatives and strategies to achieve Full-Funnel campaigns
- Sync with agencies on creative development, content and dynamic content optimization assets needed to execute the developed strategy
- Manage Business Intelligence resources to understand campaign performance data, identify insights, and make data-driven recommendations to optimize campaigns
- Oversight of key relationships with external agency partners, vendors, media networks, and social media platforms
- Guide and evolve our media channel investment based on campaign performance and testing
- Drive Marketing Ready Leads (MRLs) and Marketing Qualified Leads (MQLs) through strategic Account Based Marketing (ABM) campaigns
- Outline the needed budget levels in order to properly reach our target audiences and achieve KPIs
- Chart the growth of the COE team in APAC by working with our geo CMO and Global Media COE lead
- Evaluate the Landing Pages and desired user flow of our marketing efforts to maximize the user experience and help achieve our KPIs
- Guide the use of our 1st party data to drive improved targeting and personalization while aligning to privacy law
REQUIREMENT SUMMARY
Min:8.0Max:13.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Consultants
Graduate
Advertising, Communications, Marketing
Proficient
1
Central Singapore, Singapore
