APAC Senior Marketing Manager (Demand generation/Ecommerce)

at  Western Digital

Company Description
At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.
At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.
We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.
Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.
We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.
Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.
Job Description

We are seeking a dynamic and strategic Senior APAC Marketing Manager specializing in Demand Generation and E-commerce to join our team in Singapore. In this pivotal role, you will lead our trade marketing initiatives across the Asia-Pacific region, driving demand and optimizing our e-commerce presence to achieve substantial business growth for the Sandisk Flash Product portfolio

• Develop and implement comprehensive consumer marketing strategies to increase demand and market share across APAC
• Spearhead e-commerce and social commerce initiatives, collaborating with cross-functional teams to enhance our online brand presence and drive incremental revenue sales
• Analyze market trends, consumer behavior, and competitor activities to inform strategic decision-making
• Create and execute innovative demand generation campaigns tailored to diverse APAC markets
• Manage and mentor a team of trade marketing professionals, fostering a culture of excellence and innovation
• Establish and maintain strong relationships with key stakeholders, including retailers, distributors, and alliance partners
• Develop and oversee the marketing budget, ensuring optimal resource allocation and ROI
• Monitor and report on KPIs, providing actionable insights to senior leadership
• Stay abreast of emerging trends in trade marketing, demand generation, and e-commerce to maintain a competitive edge

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, or related field
• 6+ years of experience in trade marketing or related field, with a focus on demand generation and e-commerce
• Proven track record of developing and implementing successful trade marketing strategies in APAC markets
• Strong understanding of e-commerce platforms and digital marketing tools
• Excellent analytical skills with the ability to translate data into actionable insights
• Demonstrated leadership experience, including team management and mentoring
• Proficiency in project management and budget oversight
• In-depth knowledge of APAC market trends, consumer behavior, and the regional e-commerce landscape
• Strong communication and presentation skills, with the ability to influence stakeholders at all levels
• Fluency in English; proficiency in one or more Asian languages is a plus
• Willingness to travel within the APAC region as required
  Additional Information
  All your information will be kept confidential according to EEO guidelines

• Develop and implement comprehensive consumer marketing strategies to increase demand and market share across APAC
• Spearhead e-commerce and social commerce initiatives, collaborating with cross-functional teams to enhance our online brand presence and drive incremental revenue sales
• Analyze market trends, consumer behavior, and competitor activities to inform strategic decision-making
• Create and execute innovative demand generation campaigns tailored to diverse APAC markets
• Manage and mentor a team of trade marketing professionals, fostering a culture of excellence and innovation
• Establish and maintain strong relationships with key stakeholders, including retailers, distributors, and alliance partners
• Develop and oversee the marketing budget, ensuring optimal resource allocation and ROI
• Monitor and report on KPIs, providing actionable insights to senior leadership
• Stay abreast of emerging trends in trade marketing, demand generation, and e-commerce to maintain a competitive edg