APEX - Digital Technology & Innovation Manager

at  Apex Exchange

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Job Description
Strategically manage and optimize programmatic advertising campaigns for APEX clients.
Analyze and understand trends and performance across different programmatic platforms, identifying areas of technological development that can drive business growth, and leveraging third-party technologies to enhance campaign performance.
Provide technical leadership in integrating and managing DSP platforms, overseeing programmatic activities, and troubleshooting any issues that may arise.
Drive effective and efficient programmatic advertising strategies, maximize campaign performance, and achieve the clients’ business goals.
Business Growth and Revenue Generation: The role should contribute to the growth of the agency’s business by identifying technological advancements and opportunities within the programmatic landscape. This involves staying updated on industry trends, evaluating new platforms, and recommending innovative solutions to enhance the agency’s competitive position.
Strong Integration and Collaboration: The role requires seamless integration of DSP platforms, fostering effective collaboration with cross-functional teams such as marketing, creative, and data analytics. The goal is to align programmatic efforts with broader marketing objectives and ensure a cohesive and efficient workflow.
Continuous Improvement and Knowledge Sharing: The role is expected to stay updated on emerging programmatic technologies, industry best practices, and evolving trends. Sharing knowledge and insights with the team, implementing process improvements, and driving innovation are essential for the ongoing success of the role and the company as a whole.

Please refer the Job description for details