WHO WE ARE

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally’s Corporation, with tens of millions of players across the globe and an unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.
Our brands and sites include market movers and shakers like Vera&John, Yuugado, Intercasino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

DNA / VALUES

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

EQUAL OPPORTUNITIES

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.
Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.
We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

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4 SKILLS REQUIRED FOR THIS ROLE

Boost these skills to join the top 1% applicants for this job

SO, WHAT WILL YOU BE DOING?

• Overseeing the lifecycle of all apps, including native and PWA
• Opening and managing new app developer accounts for app submission
• Liaising with stakeholders to ensure app tracking is correctly implemented, using tools like Appsflyer and Firebase
• Coordinating with internal team and external companies for app development and improvements
• Facilitating communication and coordination with third party service providers
• Developing and executing user acquisition strategies for new apps in pre-regulated markets
• Utilising channels such as Universal App Campaigns, Apple Search Ads, paid social media and other methods to drive app installs
• Optimising marketing campaigns to maximize app downloads and registrations
• Driving organic app ranking improvements through effective ASO techniques
• Conducting keyword research and optimizing app titles, descriptions, and metadata
• Analyzing ASO performance and making data-driven adjustments to improve visibility and downloads
• Implementing strategies to increase the adoption of apps by existing players
• Coordinating in-app messages and notifications to engage the current user base
• Monitoring and analyzing install/uninstall rates and notification engagement metrics