Application Deadline: 23 August 2024

at  Right To Play

JOB POSTING – DIGITAL MARKETING MANAGER (PATERNITY LEAVE COVER)

Organization: Right To Play International
Department/Division: Marketing and Communications
Reports to: Vice President, Marketing and Communications
Work Location: Toronto, Canada
Work Arrangement: A combination of minimum 2 in-office days a week, and remote-working in
accordance with Right To Play’s work arrangement and the operational needs of
the department
Authorized to work in: Canada (Eligible to work legally without visa or work permit sponsorship)
Target Hiring Salary: CAD $87,784 – 91,000 per annum (before taxes)
Target Start Date: Early October 2024
Contract Duration: Full-time, 16-month contract from early October 2024 to mid-February 2026
Application Closing Date: September 3, 2024 23:59 EDT - Please note that applications will be reviewed on
a rolling basis, so you are encouraged to apply as soon as possible.

ABOUT US:

Right To Play is a global organization that protects, educates, and empowers children to rise above adversity
through the power or play. We reach millions of children each year in some of the most difficult places on earth,
helping them to stay in school and learn, overcome prejudice, heal from trauma, and develop the skills they
need to thrive. We do this by harnessing play, one of the most fundamental forces in a child’s life, to teach
children the critical skills they need to dismantle barriers and embrace opportunities, in learning and in life.
Established in 2000, Right To Play is headquartered in Toronto, Canada and has operations in 21 countries across
Africa, Asia, the Middle East, Europe, and North America.

EDUCATION/TRAINING/CERTIFICATION:

• Post-secondary education with a degree or diploma in marketing, business, or communications

EXPERIENCE:

• Minimum 7 years’ experience in digital marketing and social media management, ideally for a non-profit

or social purpose organization;

• Experience with day-to-day website management, including content updates and performance

monitoring, as well as working with external agencies to deploy ongoing functionality and security

upgrades and make improvements to UX and digital journeys;

• Experience supervising and coaching direct reports;
• Experience leading multi-stakeholder projects and/or working groups;
• Experience managing relationships with external vendors and pro bono partners, including web and

media agencies;

• Experience managing project and campaign budgets and vendor procurement processes;
• Experience implementing, measuring, and optimizing SEO/SEM strategies;
• Experience developing compelling multichannel digital campaigns for the purposes of awareness,

acquisition, and revenue generation;

• Experience running a performance-oriented email marketing program, including experience with email

marketing best practices, developing email campaigns that drive engagement and revenue-generation,
Ph one: + 1 41 6 498 1922 Mailing Address: PO Box 108, Toronto Adelaide Retail, Toronto, ON M5C 2H8 Website: righttoplay.com
Street and Courier Address: 43 Front St E, Unit 200, Toronto, ON M5E 1B3

automations, list monitoring and management, and insights generation;

• Experience managing organizational social media accounts, ensuring consistency of brand and tone,

creating social schedules, and creating content and partnerships that drive engagement and

conversions;

• Experience managing digital advertising campaigns using Meta Business Suite, Google AdWords, Google

Performance Max, and others;

• Experience establishing metrics and KPIs to ensure successful outcomes; monitoring, analyzing, and

optmizing performance; and generating insights and reports for internal and external stakeholder

groups;

• Experience with Meta platforms, X, LinkedIn, TikTok;
• Experience with Facebook Business Manager and Google Ad Manager;
• Experience using AI tools to increase efficiency.

KNOWLEDGE/SKILLS:

• Very strong written communications skills, including both writing and editing;
• Detailed knowledge of website CMS and functionality – must be able to work with and lead web
  developers on bug fixes and small changes, but also larger projects and decisions with wider implications

(ex: improvements to SEO features that align with the organizational SEO Strategy);

• Knowledge of Wagtail, Django and/or Python;
• Familiarity with Hotjar or website behaviour analytics tools;
• Understanding of UI/UX best practices and how to improve user experience;
• Familiarity with Click Dimensions, Mailchimp or other email marketing services;
• Familiarity with GA4, Google Search Console, Facebook Insights and other analytics software to generate

insights;

• Knowledge of Sprout Social, Hootsuite, or other social media management tools.

ROLE SUMMARY:

Reporting to the VP, Marketing and Communications, the Digital Marketing Manager brings their comprehensive
knowledge of the ways digital marketing and communications drives brand affiliation, engagement, and revenue
generation to a global organization with a dynamic brand and mission.
Ph one: + 1 41 6 498 1922 Mailing Address: PO Box 108, Toronto Adelaide Retail, Toronto, ON M5C 2H8 Website: righttoplay.com
Street and Courier Address: 43 Front St E, Unit 200, Toronto, ON M5E 1B3
The Digital Marketing Manager is responsible for the implementation of the organization’s digital marketing
strategy and annual digital priorities. You will manage the development, performance, and content of the
organization’s global website and its eight domains. You will manage the organization’s international social
media channels, creating schedules, campaigns, and content that drive engagement and conversion. You will
work closely with Right To Play’s 21 National and Country Offices to support their digital marketing efforts,
creating opportunities for alignment and synergy, and ensuring brand compliance. You will manage relationships
with external partners and vendors, including with the organization’s web and media agencies. You will lead
media buys, advising on campaign strategies and optimal spending allocations to maximize ROI. You will provide
coaching and supervision for one Digital Marketing Coordinator and interns, collaborate closely with colleagues
on the Global Communications Team, and support the organization’s fundraising, IT, Programs, and People and
Culture teams to achieve their goals.
This is an exciting opportunity for a well-rounded and experienced digital strategist who is as happy developing
campaign strategies as they are thinking about website UX, developing engaging social content, and reporting
on performance and insights. The successful candidate will be an enthusiastic self-starter with strong
relationship-building skills and client service orientation who has experience working in complex fundraising
organizations.

#5: OTHER TASKS AS ASSIGNED (5% OF TIME)

or social purpose organization;

• Experience with day-to-day website management, including content updates and performanc