Applied Science Performance Marketing (all genders)

at  Zalando

Location
Berlin
Contract
Full time
Job Category
Applied Science & Research
Zalando’s Performance Marketing department is creating and deepening relationships with consumers outside of Zalando premises by showcasing our digital ads. We’re marketing Zalando’s flawless choice, our best in fashion inspiration and the shopping convenience our customers love. We use the latest technology to make our ads relevant and engaging to consumers while fully respecting customer privacy.
Our applied science team for Performance Measurement collaborates with product management, engineering and analytics to innovate our best-in-industry performance marketing engine, primarily focussing on systems to measure the incremental value of marketing activities.
The available role as applied scientist is critical for optimizing our 9-figure marketing investments on platforms like Google and Meta, as you help to accurately and continuously measure and attribute the incremental return of every Euro spent.
Your contributions will improve key components of marketing measurement: models we apply for marketing campaign attribution and their calibration to accurately mirror the incremental performance of marketing investments, and the continuous generation of incrementality insights via controlled experiments, causal inference and machine learning.

As applied scientist in Performance Measurement, you will:

• Define well stated business problems and measurement challenges with stakeholders and create research plans that outline the necessary steps to come to a solution.
• Develop hypotheses for how to increase the coverage and accuracy of our incrementality measurement and effectively conduct experiments or