Area Brand & Content Marketing Manager CESEE (m/w/d)

at  Radisson Hotel Group Area Support Office Marketing Digital

Radisson Hotel Group is an international hotel group, operating in EMEA and APAC with over 1,160 hotels in operation and under development in +95 countries. The international hotel group is rapidly expanding with a plan to significantly grow the portfolio. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment, and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.
We are now looking for Area Brand & Content Marketing Manager CESEE (m/f/d) to join our dynamic team here at Radisson Hotel Group!
The Brand & Marketing Manager is part of a network of Marketing, Content, PR and Social Media activators across Radisson Hotel Group responsible for elevating a cluster of hotels within CESEE through innovative social-first content generation and strong partnerships, engaging the local community, influencers and KOLs.

Your key tasks & responsibilities are:

• Develop and execute global brand strategies, adapting them for diverse markets while ensuring alignment with company goals.
• Coordinate international campaigns, ensuring consistency and relevance across all markets.
• Translate and implement HQ strategies across regions, optimizing them for local effectiveness.
• Collaborate with a network of Field Marketing Activation Managers to create impactful content for each area.
• Foster cross-functional collaboration to integrate brand messaging across all channels and teams.
• Analyze market trends and campaign performance to drive ongoing optimization and innovation.
• Be the brand representative to ensure all hotels in the cluster are on-brand and content produced is brand compliant including digital presence

YOUR SKILLS & EXPERIENCE

• Expert knowledge of Marketing, Branding, Social Media as well as first experiences in PR
• Excellent German and English language skills
• Experience using tools for Social Media Management (e.g. Spinklr)
• Digital Marketing expert
• A creative mindset with a clear understanding of what makes great content
• Strong attention to detail – a belief that details really matter
• Digitally savvy
• Positive energy
• Highly collaborative and able to work together with different departments
• Good organizational and prioritization skills with ability to navigate competing priorities and work for multiple hotels and stakeholders

• Develop and execute global brand strategies, adapting them for diverse markets while ensuring alignment with company goals.
• Coordinate international campaigns, ensuring consistency and relevance across all markets.
• Translate and implement HQ strategies across regions, optimizing them for local effectiveness.
• Collaborate with a network of Field Marketing Activation Managers to create impactful content for each area.
• Foster cross-functional collaboration to integrate brand messaging across all channels and teams.
• Analyze market trends and campaign performance to drive ongoing optimization and innovation.
• Be the brand representative to ensure all hotels in the cluster are on-brand and content produced is brand compliant including digital presenc