Area Manager - Perth

at  Bailey Nelson

BAILEY NELSON IS LOOKING FOR A DOWN TO EARTH AND INSPIRATIONAL AREA MANAGER FOR PERTH, LEADING A NETWORK OF STORES ACROSS THE REGION.

At Bailey Nelson, we’re all about changing how our customers see the world and how the world sees them. We are a tightknit bunch of down to earth individuals who look for ways to relentlessly improve on everything we do, every day.
We believe our team is the secret to our success. Our people and the interactions we have with one another and with our customers are what defines the essence of who we are, and why we are fast becoming the smarter choice in eyewear for our customers.

About Us

• Bailey Nelson started in 2012 at the Bondi markets and has grown into an international optometry and eyewear provider in Australia, New Zealand and Canada.
• BN’s purpose is to transform the way the world experiences eye care
• BN’s values shape our culture and our everyday actions - we celebrate being tight-knit, down to earth and constantly improving ourselves and BN’s customer experience.

Role Overview
As a Bailey Area Manager, reporting into the Regional Manager, you take full accountability for the performance of all Store Managers, Optometrists, and Store Locations within your region.
You are passionate about helping your team be the best they can be, and you are dedicated to training, developing and providing feedback to your team to support their performance and growth.
You live and breathe the BN values, and together with your team ensure these are upheld at all times.
You are committed to delivering results through your relentless focus on delivering an outstanding customer experience and are always looking for opportunities to deliver better financial outcomes for your region.

Role accountabilities:

• To be responsible for maximizing the performance of Bailey Nelson stores across your area through leading the Store Managers
• To be the primary local point of contact and accountability for Bailey Nelson operations
• To develop and support the implementation of strategies to improve performance of the company performance, KPIs and national objectives and targets
• To develop region specific strategies to grow the business in existing, new and prospective stores
• To develop and train Store Manager leadership and performance and motivate team members, developing a New Zealand people pipeline
• Provide operational support to stores and ensure that all operations, policies, and procedures are correct and accurate in all stores
• To establish and maintain effective two-way communication channels between Stores and Support Office regarding company strategic initiatives

Store Experience and Performance:

• Ensuring our stores are delivering a superior customer experience through executing the customer journey consistently, all retail and optometry operating standards are being met and support overall store and business goals and performance.

People management and development:

• Inspiring and motivating team growth through individual development plans that promote an environment of personal growth and accountability

Operations and Communications:

• Overseeing store operations and ensuring all communications flow through to the store teams via the Store Managers in the right way at the right time on all business updates and initiatives.
• Ensuring the protection of company assets and that policies and practices are being followed consistently by ensuring the stores are following correct processes and procedures for brand compliance
• Creating an inspiring and inclusive work environment reflective of the brand

What is in it for you:

• The opportunity to be part of a growing international business and to help BN achieve transform the way the world experiences eye care
• An inspiring culture and work environment
• The ability to work in environment where we genuinely care about the service we give to our customers, and this is reflected in our weekly NPS scores
• Generous BN product allowance of two pairs of frames per quarter
• A generous bonus structure to reward you for hitting your key KPIs
• Paid Parental Leave Scheme

About you

• You have at least 2-4 years’ experience in retail and/or optical retail multi site management
• You have proven leadership skills and can build strong, committed teams and a strong understanding of business practice and acumen
• You have strong organization, prioritization, problem solving and time management skills in a retail environment
• You are down to earth, enthusiastic and positive
• Proactive, driven, passionate and a highly motivated leader aiming to better yourself and those around you
• You always encourage individuality of your customers and team members
• You are a strong team player and have a “unite the business” approach to all given tasks
• You use your own initiative with projects and ideas for marketing, efficiency, and process improvements
• You have excellent communication and a customer experience focused mindset.
• You always respect different ideas, opinions, and personalities

So… if you have just read about your dream job, don’t sit back and ponder what might have been! Send us your resume so we can hear all about why you are the perfect person for this role, and if we are feeling the vibe just as much as you are we will be in touch to chat to you in person.
Bailey Nelson is committed to creating a workplace that is diverse, inclusive, and welcoming to all. At Bailey Nelson, we promote individuality and we believe that diversity is not just a buzzword, but an essential component of how we transform the way the world experiences eye care. We value the unique perspectives and experiences that our employees bring, and strive to create an environment where everyone can feel valued, respected, and supported. We welcome applicants from all backgrounds and identities regardless of age, sex, ethnicity or sexual orientation and we pride ourselves on our teams being as diverse and dynamic as our valued customers

• To be responsible for maximizing the performance of Bailey Nelson stores across your area through leading the Store Managers
• To be the primary local point of contact and accountability for Bailey Nelson operations
• To develop and support the implementation of strategies to improve performance of the company performance, KPIs and national objectives and targets
• To develop region specific strategies to grow the business in existing, new and prospective stores
• To develop and train Store Manager leadership and performance and motivate team members, developing a New Zealand people pipeline
• Provide operational support to stores and ensure that all operations, policies, and procedures are correct and accurate in all stores
• To establish and maintain effective two-way communication channels between Stores and Support Office regarding company strategic initiative