Area Marketing Analyst - Internship (6 months)

at  TripAdvisor

JOIN OUR MOVEMENT AND CHAMPION RESTAURANT CULTURE!

At TheFork we believe that the best things in life happen around the table, and we are on a mission to connect the world’s favorite restaurants and the broadest community of loyal diners.

Finding the best dining experience for our Diners community or boosting restaurant performance for our Restaurateurs Partners has never been easier thanks to our signature products:

• TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease.
• TheFork Manager: our innovative software tool that digitizes restaurant operations, empowering our Restaurateurs to manage bookings efficiently and boost their revenue.
• TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app

At TheFork, we also believe that people truly make the difference. None of this would be possible without our vibrant Forkies community. Our strong core values—Better Together, Ownership, Respect, and Growth—are the guiding principles of everything we do, shaping our behaviors: “Come as you are,” “Dig in,” and “Make it Memorable”.
TheFork leads the restaurant booking market in Europe and operates in 11 countries. Our offices boast a fully international team working together in a flexible, multicultural, and constructive environment that provides everyone with space to grow, both professionally and personally.
To learn more about TheFork and our Forkies, explore our official site: https://www.careers.thefork.com

Content and Experience:

• Manage the quality of our B2C content (photos, tags, restaurant selections, wordings

Within the Italian Marketing Team you will work closely with the senior analysts to build the best restaurant offer and to provide the best experience to our community of diners. To strengthen TheFork leadership position in Italy and to support the revenues growth, you will work on the marketing mix and in strong collaboration with the Sales and the Account Managers teams.

Relevance and quality of our restaurant offer:

• Give support to the other analysts to improve the relevancy and the quality of the restaurant offer in their area of responsibility (North, Center, South & Island, Rest of Italy)
• Help to identify and to qualify the restaurants in each area (sourcing, segmentation…)
• Analyze the business performances based on the existing indicators and propose new lines of analysis and concrete action plans to improve or adapt the strategy
• Work together with the Sales and Account Managers teams to increase the revenues of each area
• Support the rest of the local marketing team by providing nice restaurant selections to run marketing activities (social, performance marketing etc.)

Content and Experience:

• Manage the quality of our B2C content (photos, tags, restaurant selections, wordings)