Art & Copy Director

at  Roots

Roots is more than just an iconic Canadian retailer, we are a group of passionate people who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with teams who own results and are dedicated to seeing Roots win. We seek to build long standing relationships with partners who share our commitment to maintaining high ethical standards of operation.
We are currently seeking an Art & Copy Director, who will seek inspiration from our roots, can commit to achieving results the right way and loves to think big to join us on our journey.
Role Overview
The Art & Copy Director serves as the creative leader within the marketing team, driving the execution of omni channel concepts and visual campaign assets that convey brand stories globally. You have the desire to challenge norms, push boundaries and explore new territory to help transform our brand. Whether it’s writing, shooting, scripting, recording, or sketching, you are a creator at heart and love to make things that people want to engage with or view. Strong conceptual thinking with experience art directing still and motion productions, including pre and post-production, retouching, colour, editing and audio will be some of the deliverables for this role,
Working collaboratively with the Creative Director in Residence, and the broader marketing leadership team, the Art & Copy Director translates marketing briefs into compelling concepts, delivers iterative creative rounds, assigns team members to execute assets. This Creative leader ensures visual consistency across all platforms, from digital campaigns and e-commerce, to paid ads, print, in-store & window displays, reflecting the brand’s identity.
The Art & Copy Director mentors a diverse graphics and creative team and shapes the narrative and visual identity through the strategic integration of copy, design, and photography execution. Working closely with the Brand Director, responsibilities also include managing stakeholders, fostering cross-functional collaboration, and leading integrated marketing campaigns within project budgets and timelines.

Top candidate for the Art & Copy Director role will have the following:

• 10+ years of client-side creative in-house and/or agency mix, or publication creative team experience. Fashion, Apparel Retail, Production/Creative experience preferred and considered an asset.
• Experience working with a lifestyle brand or in an integrated agency with work examples spanning across all channels (digital, OOH, broadcast, print, social).
• A deep and rich background in Graphic Design is considered highly valuable
• A strong portfolio that demonstrates integrated and varied experience. You have a passion for creating work that is compelling, beautiful, thoughtful, and is easy to shop. You have a solutions-oriented and collaborative approach in all that you do and are used to working with writers, designers and other creative team members to create the best work of your career.
• Experience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editors.
• Previous experience of team management in a creative environment.
• Proficiency with all standard creative programs (Adobe Suite, Figma etc.)
• Exceptional time management, project management and organization skills
• Ability to multi-task and prioritize workload, taking responsibility for personal and team deadlines.
• Excellent written and verbal communication skills.
• Passion for fashion, apparel, retail and the outdoors a benefit