Artist Marketing Manager

at  Universal Music Group

We are Universal Music Australia (UMA), Part of The Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries.
As Universal Music Australia continues to grow and innovate, we are excited to recruit the newly created role, Artist Marketing Manager. The Artist Marketing Manager is part of the team responsible for creating compelling marketing campaigns for our Catalogue roster (all UMG music that has been released for more than 2 years). Working on some of the most successful, innovative, timeless, and respected artists of all time, continuing to grow their audiences and keep the world listening.
The department develops strategies across audio, video, marketing, social, streaming, physical and product development to continually grow listenership for our Catalogue. You’ll be responsible for the planning and executing our priority artist listener growth plans across both International and Domestic artists, engaging new audiences across key marketing channels & partnerships to drive fan growth as well as retain and engage existing audiences.
If you’re a skilled marketer, storyteller, and music fanatic, apply now!
About the role:

Delivery of Artist Marketing Campaigns and Projects

• Plan & execute best-in-class fan growth campaigns for Universal Music’s International and Domestic catalogue artists and building their listenership in Australia.
• Across our International and Domestic catalogue roster, be the key ambassador to ensure the delivery of a collaborative and fully integrated fan engagement plans
• Create strategic alignment with cross-functional teams and work closely and external partners to deliver results
• Develop pioneering campaigns that use storytelling to culturally connect with fans & super fans alike

Project Representation and Ownership

• As the ambassador for International and Domestic catalogue artists and their music, it’s your role to proudly represent all aspects of their ‘brand’ within the organisation
• End to end responsibility for ideating, developing and delivering ongoing tailored content and activity for the overall team strategy
• Design and set up of physical release strategies for Catalogue artists
• Collaborate with colleagues to plan, monitor and optimise multi-channel projects.
• Deliver connected and cutting-edge strategies across departments and labels.
• Use your superior ability to influence and build rapport in order to deliver the departments strategy and objectives
• Communicate plans to commercial, international and marketing teams to enable optimum support on digital services.

Content

• Have a strong understanding of digital cultures and platforms and their impact on music consumption and discovery
• Be able to contribute ideas and help refine suggestions into compelling creative propositions to artist and management.
• Work with Performance Media to deliver bespoke digital initiatives

About you:

• A deep passion for music, and an understanding of the music business
• A versatile marketer that has played a role in shaping culture and strategy
• 3-5 years in a similar role
• Exceptional communicator
• Deadline and detail oriented
• Video editing experience is desired to enable quick turnaround of amplification assets with creative teams. Team player with superior stakeholder management skills
• Degree qualification required (Marketing/Business/Arts)

About us:

• Career opportunities – unique and rare opportunity to elevate your career in a supportive, motivated and ambitious team
• The opportunity to join the WORLDS leading music company
• All the perks of working within the music industry (did someone say live music?)
• X 2 ‘U-Days’ per calendar year to spend however you like!
• Strengths based learning and development opportunities
• Much more….!

Job Category:
Marketing, Streaming & Digital Medi

Please refer the Job description for details