ASO Specialist

at  Supercell

We are seeking an experienced App Store Optimization (ASO) Specialist to join our Media & Operations team as we continue to drive our growth story forward!
The Media & Operations team operates at the intersection of multiple disciplines, collaborating with game marketing teams and fostering internal and external partnerships. Our focus includes campaign management, creative production, and custom tool development for full funnel media campaigns, performance marketing, lifecycle emails and App Store Optimization. We aim to drive player acquisition through high-performing, engaging creatives, delivering measurable and profitable growth for our games.
The mission is to increase the visibility and downloads of our existing games. As our App Store Optimization Specialist, you will be responsible for developing and implementing effective ASO strategies to improve the visibility and download rates of our games on the Apple App Store and Google Play.

REQUIREMENTS:

• Strong understanding of App Store Algorithms
• Experience supporting keyword optimisation strategies
• Knowledge of data analysis
• Ability to create reports
• Keeping up-to-date with the latest trends and best practices in mobile digital marketing and ASO
• Strong communication and collaboration skills
• Strong creativity skills
• Good innovative skills
• Experience planning and conducting A/B testing in collaboration with related business functions
• Understanding of how the upper funnel and down funnel metrics work
• Experience with app store analytics, and ASO platforms, (e.g. AppRadar, AppTweak)

• Devise strategies and project plans to improve App Store ranking and drive organic installs
• Coordinate and managing projects from inception through to completion, working with internal and external stakeholders across creative, product, marketing and other business functions
• Execute A/B testing to increase conversions, establishing best practices, documenting results and implementing in the stores
• Contributing to keyword optimisation strategies
• Monitor app store performance metrics and analyze data to identify areas for improvement and optimization
• Create localisation strategies for our top markets
• Work with our UA team to create Custom Product Pages & Custom Store Listings to support their activities.
• Support new games to launch.