Assistant Brand Manager (Games)

at  Mattel

Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

THE OPPORTUNITY:

We are currently seeking an Assistant Brand Manager for the UK marketing team to support the Senior Brand Manager on our Games portfolio. The Assistant Brand Manager is responsible for supporting the development of brand and category strategies at a local level as well as delivering local marketing plans, tactics (4P’s) and assets that work effectively in the UK to gain category share in a profitable way.
Job Description

WHO WE ARE:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities

YOUR MAIN RESPONSIBILITIES INCLUDE:

• Develop and execute the local Brand Franchise strategies in partnership with the Senior Brand Manager.
• Collaborate closely with the other members of the Marketing Team (day to day communication) for effective brand management.
• Media Agency management; collaborate with external partners on delivering standout campaigns with clear results and learnings.
• Product Line selection: create recommended line and pricing architecture for each season refresh.
• Deliver compelling product and marketing presentations to sales and external retailers and partners.
• Contribute to joint meetings with top markets and global teams offering feedback for the UK market.
• Partner with the global, sales, finance and planning team for day-to-day management of the UK business.
• Manage local A&P spend management in line with brand priorities.
• Share learnings of best practice within regional and global teams. Implement learnings from other markets where appropriate.
  Qualifications

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results