Assistant Brand Manager, Water & Water Plus portfolio

at  Britvic Soft Drinks Ltd

We’re on a journey to become the most dynamic soft drinks company. Supported by a 240-year brand history, Britvic Ireland has become one of the leading players in the Irish FMCG market. We pride ourselves on setting high standards, being courageous and to think outside the bottle.
We offer Ireland’s consumers a range of family favourite and global premium brands such as Robinsons, Ballygowan, J2O, TK Red and Club Orange. We exist to help people enjoy life’s everyday moments.
As well as focusing on health and innovation, Britvic Ireland is working in partnership with Origin Green, the world’s only national food and drink sustainability programme.

KNOWLEDGE, SKILLS & EXPERIENCE REQUIRED:

• Bachelor’s Degree/Master’s in Marketing or related discipline
• 2+ years Marketing experience, preferred FMCG
• Personable, energetic with a passion for the brands
• A strong desire to learn and contribute to new ways of thinking
• The ability to work confidently with multiple cross functional teams
• Strong communication, organisational and time management skills
• Team player with a creative and results-oriented mindset
• Strong understanding of the full marketing mix
• Ability to operate in a fast-paced, agile environment
• High level of IT proficiency, particularly in Word, Excel and PowerPoint
• Understanding of data sources; Nielsen, Kantar and IRI
  We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thriv

ABOUT THE ROLE:

To support in the development, ideation and implementation of the marketing and communication strategies for the Water and Water Plus brand portfolio within Britvic Ireland, driving brand awareness, market share, value creation and sustained profitable revenue growth.

KEY RESPONSIBILITIES:

• Support the Marketing Manager in the development and optimisation of TTL marketing campaigns across the Water and Water Plus portfolio.
• Monitor and analyse campaign results and effectiveness as set against agreed objectives.
• Oversee and deliver key projects that will enable AOP (Annual Operating Plan) delivery e.g. product launches, social / digital strategy, consumer communications.
• Coordinate activity for key brand sponsorships.
• Support Trade/PR press, influencer marketing and sampling activity.
• Collaborate cross functionally with sales, shopper marketing, finance, category & insight and technical to deliver effective marketing plans.
• Build strong collaborative relationships with key external stakeholders and agencies.
• Support on specific Innovation / Renovation Projects. Prepare business cases and manage these through the stage and gate process, from launch to post-launch review.
• Assist the budget management by raising purchase orders and tracking spend.
• Support social calendar of activity to increase engagement, reach and awareness.
• Monitor and analyse market, brand and competitor performance/activity and proactively propose recommendations based on findings.