Assistant Director / Manager, Outreach & Engagement

at  NANYANG TECHNOLOGICAL UNIVERSITY

Young and research-intensive, Nanyang Technological University, Singapore (NTU Singapore) is ranked among the world’s top universities. NTU’s College of Computing and Data Science (CCDS) is a leading college that is known for its excellent curriculum, outstanding and impactful research, and world-renowned faculty. Today, we are ranked #2 for AI and Computer Science by US News Best Global Universities; and #8 for Data Science and AI by QS World University Ranking.
A hot bed of cutting-edge technology and groundbreaking research, the college aims to groom the next generation of leaders, thinkers, and innovators to thrive in the digital age. Located in the heart of Asia, NTU’s College of Computing and Data Science is an ‘exciting place to learn and grow’. We welcome you to join our community of faculty, students and alumni who are shaping the future of AI, Data Science and Computing.
Job Responsibilities:
The incumbent will manage and supervise a lean team to run the daily operations of the College’s Engagement & Outreach Office, taking care of the following matters, amongst others:

Marketing Campaigns

• Execute and manage marketing campaigns and activities for the College’s various programme/course offerings (both digital and traditional marketing)
• Build strong brand identity and image through appropriate communications and collaterals about the College’s research achievements, awards, student & alumni features etc.
• Analyse current marketing campaigns and make recommendations for improvement

Content Generation & Management

• Generate and manage content ideas (including but not limited to copy, visuals, infographics, etc.) for strategic presentations, EDMs, social media, student blogs, bulletins/newletters
• Work closely with Academic Programmes teams and other stakeholders to act as a brand guardian for all communications and collaterals
• Produce high quality content across various channels, including social media and press releases.

Outreach & Promotion

• Increase engagements with students and alumni through innovative means
• Provide tangible support for outreach activities and relevant official events, e.g. Open House, Orientation, Convocation, conferences/seminars, MOU signing, visits etc
• Design appropriate publicity and promotional materials for all such activities/events/engagements

Brand and Digital Communications

• Create and conceptualize branding strategy for digitial and traditional media
• Drive an integrated strategy and/or set of initiatives to enhance the visibility of the College’s various offerings (including programme/course offerings, research etc) towards maintaining excellent global rankings, attracting top students and faculty, as well as being appealing to corporate/industry partners and potential donors
• Engage relevant stakeholders regularly to source and ensure a pipeline of content/ideas for continual communications

Website Management

• Act as the brand guardian of the College’s website, ensuring accurate and up-to-date content
• Ensure the website offers enhanced user experience
• Manage the website to always align with the College’s branding needs and effectively communicates the College’s strengths in various academic and research areas

Other responsibilities:

• Generate data/reports and make presentations to the College Management for accountability over the team’s efforts
• Provide knowledgeable and relevant advisory to College Management and stakeholders, as well as participate in supporting University-level initiatives, when necessary
• Ensure all activities are resource-efficient, timely, of excellent quality, and definitely in compliance with all University’s policies and guidelines

Job Requirements:

The incumbent needs to possess the following:

• Recognized university degree or equivalent (in media-related field or marketing preferred), with at least 10 years’ experience in engagement and outreach in a tertiary education institution
• At least 4 years of supervisory experience leading a dynamic administrative team
• Strong analytical, system-thinking and project-management skills to solve complex issues within challenging time frames
• Excellent interpersonal and communication skills
• Proficiency in the use of publicity tools
• High level of commitment and initiative

The level of appointment offered will be commensurate with the incumbent’s experience.
Hiring Institution: NTU

• Generate data/reports and make presentations to the College Management for accountability over the team’s efforts
• Provide knowledgeable and relevant advisory to College Management and stakeholders, as well as participate in supporting University-level initiatives, when necessary
• Ensure all activities are resource-efficient, timely, of excellent quality, and definitely in compliance with all University’s policies and guideline