Assistant Director of Admissions - Marketing & Communications

at  State of Colorado

JOB

Engineering a world of possibilities Assistant Director of Admissions - Marketing & CommunicationsThe Office of Admissions at Colorado School of Mines is excited to welcome a dynamic, creative and experienced Assistant Director to our fast-paced, results-driven team! The Assistant Director of Undergraduate Admissions Marketing and Communications is responsible for supporting admissions marketing and communication initiatives that help drive recruitment and enrollment goals at Mines. The position reports to the Director of Admissions Marketing and Communications and is a member of the Enrollment Management Division.

SUPPLEMENTAL INFORMATION

About Mines & Golden, CO When the world looks for answers, the world looks to Mines. Colorado School of Mines is a top-ranked public university solving the grand challenges facing our society, particularly those related to the Earth, energy and the environment. Founded in 1874 with specialties in mining and metallurgy, Mines’ scope and mission have continually expanded to meet the needs of industry and society. Today, we are the No. 38 public university in the nation, recognized for our innovation and undergraduate teaching in science, technology engineering and math (U.S. News and World Report, 2023). Mines graduates are change makers, boundary breakers and problem solvers. Since our earliest days, a Mines education has been and continues to be a transformational opportunity, with one of the strongest returns on investment out there for talented STEM students of all backgrounds. At the same time, Mines faculty members are pushing their fields in new directions, whether that’s manufacturing, space resources, quantum engineering, carbon capture or more. Mines was recently classified as a R1 “Very High Activity” research institution by Carnegie, a notable feat for any university but particularly one of our size. Are you looking for an inspiring, mission-driven workplace where you can contribute to solving the world’s problems and educating the next generation of change makers? Are you an individual who values a diverse and inclusive community, where our different perspectives, experiences and cultures enrich the educational and work experience? Look to Mines. Equal Opportunity Colorado School of Mines is committed to equal opportunity for all persons. Mines does not discriminate on the basis of age, sex, gender (including gender identity and gender expression), ancestry, creed, marital status, race, ethnicity, religion, national origin, disability, sexual orientation, genetic information, veteran status or current military service. Further, Mines does not retaliate against community members for filing complaints regarding or implicating any of these protected statuses. Mines’ commitment to nondiscrimination, affirmative action, equal opportunity and equal access is reflected in the administration of its policies, procedures, programs and activities and in its efforts to achieve a diverse student body and workforce. Through its policies, procedures and resources, Mines complies with federal law, Colorado state law, administrative regulations, executive orders and other legal requirements to prevent discrimination (including harassment or retaliation) within the Mines campus community and to address potential allegations of inequity or concerns for safety.Colorado’s premier engineering and applied science university for 150 years and countin

STRATEGIC MARKETING AND COMMUNICATIONS (60%) Develop and implement strategic marketing and communication initiatives including but not limited to brand management, content (print, digital, email, web) development, drip email campaign management, digital and print campaigns, social media management, web content and design and presentation materials. Create and execute segmented communication plans that target all phases of the admissions funnel for inquiry/prospective/admitted students and their families, as well as high school counselors. Using data and surveys, strategically and regularly analyze the effectiveness of marketing and communication initiatives and make recommendations for enhancements/additions. Manage the design, ordering and inventory of marketing materials (publications, swag, etc.). Co-manage the admissions marketing and communications budget. Assist with identifying third-party vendors and work closely with the Director of Admissions Marketing and Communications to execute and manage agreements/partnerships. Create documentation and communication flow mappings for campaigns. Support and actively contribute to the goal of achieving greater diversity, inclusion and equity at Mines and work effectively with all members of the campus community. RECRUITMENT AND EVENT SUPPORT (35%) Provide specialized marketing and communications (emails, signs, agendas, handouts) for undergraduate admissions recruiting and yield events and trips Work closely with cross-campus partners to identify and address communication needs in a timely, strategic and efficient manner. Meet regularly with the Undergraduate Recruitment team and other campus partners to strategize marketing and communication needs and enhance processes. OTHER DUTIES AS ASSIGNED (5%) Other duties as assigned to meet the objectives goals of the program and/or Mines. Annual Salary Rate and Benefits $64,000 - $67,000 Mines takes into consideration a combination of candidate’s education, training and experience as well as the position’s scope and complexity, the discretion and latitude required in the role, work location, and external market and internal value when determining a salary level for potential new employees.Colorado School of Mines offers a robust portfolio of benefits for all employees. For this role, that includes: Flexible health and dental care optionsGenerous sick/vacation time: 13 paid holidays per year – including a week-long winter break for entire campus.Fully vested retirement plan on first day of employment, with generous employer contributionTuition benefits (6 credits per year for employees, 50 percent discount for dependents)Free RTD Ecopass Mines’ leadership and innovation bring proximity and access to several research centers, consortia, agencies, labs, and leading-edge technology. Additionally, all Mines employees also have access to discount programs through the State of Colorado and free tickets for Mines Athletics home games, as well as access to the state-of-the-art Recreation Center (fitness classes and training, swimming pool and more) and equipment rentals through the Outdoor Rec Center. We are proud to have recently opened an on campus daycare center. For more details about benefits at Mines, visit mines.edu/human-resources/benefits. How to ApplyApplicants must: Complete an online application (personal information, demographic information, veteran status)Upload a resume or CVUpload a cover letterApplication review will begin October 21, 2024. This posting will remain open until filled and may close without notice. For the full job announcement and to apply, click here or visit jobs.mines.edu.References will not be collected or contacted until later in the selection process and you will be informed before that contact is made. For further information, please contact Kathleen Feighny in Human Resources at kfeighny@mines.edu. Mines welcomes everyone to our team; in your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).To request an accommodation at any point in the application or interview process, please email hr@mines.edu or call 303-273-3250.Successful Completion of a Background Investigation is required for this position.