Assistant Director, Social & Digital

at  Prudential Plc

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Are you a creative and strategic digital marketing professional looking to make a significant impact? PruBSN is seeking an Assistant Director, Social & Digital to lead our efforts in modernizing and rejuvenating our brand. This role offers a unique opportunity to shape our digital presence, drive brand awareness, and engage with our audience through innovative and interactive channels.

Job Description

• Manage digital campaigns, enhancing customer engagement through personalized and interactive channels.
• Leverage various digital platforms such as social media and the company’s official channels to drive brand awareness and generate high-quality leads.
• Optimize performance marketing efforts to maximize ROI and achieve measurable business outcomes.
• Modernize and rejuvenate the brand, making it relevant and competitive in the digital age.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• A minimum of 5-7 years of experience in digital marketing, social media management, or brand communication.
• Proven track record of developing and executing successful digital marketing campaigns.
• Strong understanding of social media platforms, digital marketing tools, and analytics.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams.
• Strong project management skills and attention to detail.
• Experience with content management systems (CMS) and digital marketing software.
• Knowledge of SEO, SEM, and other digital marketing best practices.

Personal Attributes:

• Creative thinker with a passion for digital marketing and brand communication.
• Strong analytical skills and data-driven mindset.
• Ability to adapt to a fast-paced and dynamic work environment.
• Excellent interpersonal skills and the ability to build strong relationships with stakeholders.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Please refer the Job description for details