Assistant General Manager, Marketing

at  London Drugs Limited

Not just a job…
a community
a partnership
a team
You’ll experience them all at London Drugs. As one of Canada’s fastest-growing and most successful retail chains, we know what it takes to build a satisfying career. We are seeking innovative, customer focused people to join our team!
Our Marketing Department located at our head office in Richmond, BC currently has opportunities for:

EDUCATION & KNOWLEDGE:

• An undergraduate business degree or MBA, with an emphasis on Marketing preferred.
• Extensive experience in developing business strategies and marketing plans.
• Possess a strong track record in the positioning and marketing of a retail brand.

• Builds strategies and provides direction and input on advertising/marketing programs, campaigns and vehicles.
• Responsible for managing and driving the strategy for our loyalty program. Develops compelling campaigns to entice new trial, retention and loyalty.
• Leads a cross-functional team on various marketing initiatives including sponsorships, grand openings, events, community and store support programs.
• Leads the exploration, evaluation and implementation of various MarTech projects, ensuring alignment across all business units including IT, Finance and Ecommerce.
• Supports and leads the research and analytics team with the explicit intention of making data led business decisions.
• Manages agency relationship on campaign development and works with internal creative teams to execute campaigns consistently across all communications vehicles including instore and online.
• Works with agency to make media buy recommendations for various brand and retail initiatives.
• Actively working with VP, Marketing and Communications and other key players on all initiatives including retail/category strategies, digital strategy, PR strategy and media services team.
• Finds effective ways to drive traffic to stores.
• Works with department stakeholders to develop and administer annual advertising/marketing calendar.
• Assists the VP, Marketing and Communications as requested and engages in special projects.
• Create and deliver marketing presentations to various stakeholders in the business, including Executive Committee and Governors, when applicable.
• Hires and liaises with contractors and suppliers for specialized expertise whenever appropriate. Evaluates their deliverables and ensures that expectations are being met.
• Financials and Budget
• Works with key stakeholders to help develop, manage and report on the annual advertising and marketing budget.
• Tracks and reviews all program results, prepares recommendations and implements action plans to continually improve marketing effectiveness and impact.
• Analytical and drives ROI.