Assistant Manager Brand Activation Zalando - Berlin based (m/f/d) - temp un

at  Adidas

Purpose & Overall Relevance for the Organization:
Support implementation of Zalando -specific Account Marketing initiatives, including planning, production, activation and reporting. Ensure efficiencies and synergies for every implementation of Brand Activation. Focus on digital and influencer marketing.

Responsibilities:

• Support implementation of Marketing initiatives for Zalando
• Collate relevant consumer insights and product data for planning of campaign execution
• Sample management for influencer activations, events and production shoots
• Own the process of marketing material distribution for smaller campaigns incl. sourcing from depository, briefing in resizing and sending on to Zalando
• Support in securing organic placements on Zalando in partnership with Zalando’s content and Social Media teams
• Compile post campaign evaluations working with the business analyst and the Zalando Brand Marketing team and pulling data from multiple sources
• Own the responsibility of maintaining and updating the adidas Brand Home (shop in shop destination) on Zalando regularly

Key relationships:

• Internally: Zalando Brand Activation Team, Zalando GTM Team, Zalando Sales Team, Culture Marketing Team, Brand Communication Central and Europe Teams, DPC, Customer Service, Business Analytics, Partner Program
• Externally: Zalando Brand Marketing Team, external agencies

Knowledge, skills and abilities:

• Excellent communication and presentation skills
• Very good interpersonal skills
• Organizational, planning and project management skills
• Analytical skills, ability to deal with complex situations and problems
• Solid understanding of customer and market
• First experience of key marketing instruments and their usage in respective channels
• Advanced MS office skills, especially PPT and Excel
• First experience with SAP of advantage
• Fluency in English (written and spoken), German is a plus
• Teamplayer mentality

Benötigte Ausbildung und Erfahrung / Mindestanforderung:

• Degree in Business Administration with focus on marketing or sales, media and communications or similar
• First working experience in the areas of marketing and/or Sales, ideally in the sporting goods/fashion/consumer goods industry or experience in agency

• Support implementation of Marketing initiatives for Zalando
• Collate relevant consumer insights and product data for planning of campaign execution
• Sample management for influencer activations, events and production shoots
• Own the process of marketing material distribution for smaller campaigns incl. sourcing from depository, briefing in resizing and sending on to Zalando
• Support in securing organic placements on Zalando in partnership with Zalando’s content and Social Media teams
• Compile post campaign evaluations working with the business analyst and the Zalando Brand Marketing team and pulling data from multiple sources
• Own the responsibility of maintaining and updating the adidas Brand Home (shop in shop destination) on Zalando regularl