Assistant Manager, Finance Planning and Analysis

at  CITY ENERGY PTE LTD

KNOWLEDGE AND TECHNICAL SKILLS:

• Bachelor’s degree in Business Administration, Marketing, or Mass Communications.
• Relevant working experience in digital, social media and marketing communications.
• Passion for content, writing and everything digital.
• Proficient in social media targeting and outcomes measurement.
• Ability to manage timelines and front conversations with internal and external stakeholders at all levels.
• Comfortable with financial budgets, data analytical tools.
• Prior experience in the energy industry is not required, but an appreciation for energy and sustainability topics will be helpful.
• Keen aesthetic judgement to adhere to brand guidelines.

• Plan and coordinate with in-house team and external agencies to implement digital and social media campaigns and activations.
• Drive the execution of digital touchpoints and marketing collaterals e.g. eDM, e-brochure, reels, video etc.
• Plan, prepare and co-write content for social media with alignment to the company’s brand pillars and business objectives.
• Oversee SEO implementation and tagging on the company’s websites.
• Develop strategies to improve website content and user journey to elevate customer experiences.
• Monitor and assess campaign performance and front coordination with agencies to adjust the budgets.
• Escalate social media feedback to relevant business units and departments for follow-up, and triage appropriate response and actions.
• Work closely with business units to ensure alignment of content.
• Track and manage financial budget to ensure optimization of digital and social media campaigns.
• SAP processing and any other related activities required for social media and digital execution.