Assistant Manager, Marketing & Franchise (ID), IM SEA

at  The Walt Disney Company APAC

AREAS OF RESPONSIBILITY

The Assistant Manager will be supporting the Senior Manager, Content Marketing in executing brand and content marketing strategies in order to drive awareness and consideration for studio titles. He/She understands the target consumers and helps identify marketing trends and unique ideas to improve overall marketing objectives. Leading execution of these strategies with multiple parties internally and externally to ensure all promotional activities are well executed. The Assistant Manager will be working closely with Disney SEA’s local and regional brand and content marketing teams in ensuring that the that the planned regional campaign to be rolled out in market is according to brand and franchise strategy and align with consumer needs and behavior, with timely and cost efficient manner.
He/She will also be working closely with studio lead and external cinema exhibitors in coordinating promotion of titles among their patrons as well as internal executions. Below are the areas of responsibility:

PROFESSIONAL QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree or equivalent, preferably marketing
• Minimum 5 years of experience in brand marketing, preferably in a related industry.
• A strong understanding of brands.
• Experience in consumer or digital technology industries a plus
• Well-versed and experienced in conducting marketing campaigns and supervising end-to-end execution
• Strong understanding of the media landscape and cultural nuances in Indonesia

SKILLS

• Good organisational skills and ability to prioritise workload to meet competing deadlines
• Excellent communication and presentation skills
• Competent in developing insights from social listening and in understanding social analytics across channels
• Highly informed and thoughtful perspectives on social platforms
• Meticulous and commitment to accuracy
• Ability to influence internal and external cross-functional teams effectively
• Multitasker who’s eager, proactive, adaptable to change and transformation
  The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

OVERALL PURPOSE OF THE ROLE

The Assistant Manager, Marketing & Franchise (ID) is responsible for supporting the implementation of marketing commercial partnership and exhibitor campaigns of theatrical titles – from its theatrical release until pay 1/streaming release. He/She also serves to support promotional activities to grow franchise and brand affinity in market this includes liasing with cross business mainly CPGP and DTC as well as relevant external partners.

AREAS OF ACCOUNTABILITY

This role will report to Senior Manager, Content Marketing