Assistant Manager, Marketing

at  Western Union

ASSISTANT MANAGER, MARKETING – SANTA ANA, COSTA RICA

Are you a zealous all-around Marketing superstar with a passion for your work? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive Then, it’s time to join Western Union as an Assistant Manager, CRM Marketing. You will work closely with many countries across the Americas to turn their business goals into effective CRM campaigns.

ROLE REQUIREMENTS:

• Bachelor’s degree in marketing, Administration, Advertising, or a related field,
• 3+ years of progressive experience in CRM marketing, in a company or agency setting, ideally working with multiple countries
• Creative, analytical, numerical, and communicative profile with strong autonomy and leadership.
• Advanced English level.
• Advanced Microsoft (Excel), Intermediated Power BI.

Role Responsibilities:

• Develop and implement customer CRM strategies and initiatives across the Americas to drive customer satisfaction, loyalty, and revenue growth for active, passive and churned customers
• Work with the leaders in the Americas to identify and analyze customer behavior and preferences to tailor and personalize communication and offerings choosing the right channel, together manage already existing messages (copy, visuals, and target audiences)
• Drive an omnichannel approach via email, in-app, push, web, social and other channels
• Strategize global performance marketing initiatives to drive lower cost per transaction and increased revenue
• Develop and execute testing and optimization plans
• Analyze and report on campaign performanc