Assistant Marketing Manager, Canada

at  GE Healthcare

JOB DESCRIPTION SUMMARY

The Assistant Marketing Manager supports the marketing team in executing product strategies and ensuring successful implementation of marketing plans. This role assists with product launches, market research, promotional activities, and performance tracking, contributing to the overall success of the brand and product portfolio.

KEY CAPABILITIES:

• Project management and organizational skills
• Technical proficiency with market leading CRM, marketing automation and sales enablement tools
• Financial acumen to manage budgets and projects
• Ability to contribute to content creation, campaigns and tactics
• Basic understand of regulatory environment and how to work in a quality-controlled marketing routing system

QUALIFICATIONS:

• Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field
• 2-4 years of experience in marketing, preferably in the pharmaceutical or healthcare industry.
• Strong organizational and analytical skills with attention to detail.
• Excellent communication skills and ability to work effectively in a team environment.
• Proficiency in Microsoft Office and other marketing tools (CRM, analytics platforms).

• Support Product Launches: Assist in coordinating pre-launch activities, helping with planning, materials development, and execution of launch strategies.
• Market Research and Analysis: Support market research to gather insights on competitors, market trends, and customer needs to inform product positioning and promotional efforts.
• Campaign Execution: Help execute marketing campaigns, including the development of promotional materials, digital marketing efforts, and customer engagement initiatives.
• Performance Tracking: Monitor and analyze the performance of marketing activities, tracking KPIs, and providing reports to the marketing team.
• Cross-Functional Coordination: Collaborate with internal teams (Sales, Training, ComOps, Regulatory, Medical) to ensure alignment and support for product initiatives.
• Budget Assistance: Assist in tracking marketing budgets and ensuring the timely execution of projects within budget.
• Administrative Support: Provide day-to-day administrative support for the marketing team, including managing timelines, organizing meetings, and handling documentation.
• Compliance: Ensure all marketing activities are compliant with regulatory and corporate guidelines.