Assistant Marketing Manager

at  Rosewood Hotel Group

GENERAL INFORMATION

Country/Region
United Arab Emirates
Province/City
Abu Dhabi
Location
Rosewood Abu Dhabi
Department
Sales & Marketing
Job Type
Full-time Permanent

ABOUT US

Located on Al Maryah Island at the core of Abu Dhabi’s new Central Business District (CBD), Rosewood Abu Dhabi is a five-star luxury hotel inspired by the glistening Arabian Gulf, reflecting the history, architecture, and culture of Abu Dhabi. You will discover spacious guest rooms, fine dining, and world-class amenities married to stunning views

• Oversee Rosewood Abu Dhabi Social media channels such as Facebook, Twitter and Instagram by creating a refined calendar for the year, engaging with followers and recognize possible post and investment opportunities to boost social media channels.
• Oversee Rosewood Abu Dhabi website page and other online media such as TripAdvisor to ensure all is updated and aligned as per Rosewood Hotels & Resorts standards.
• Creation and design of hotel collateral, food and beverage outlet promotion visuals and menus, hotel advertising and festive season brochure within Rosewood Hotels & Resorts standards.
• Assist in managing marketing resources to optimize the revenue potential of the total hotel operation.
• Assist in developing a program of highly innovative marketing events and activities to ensure that Rosewood Abu Dhabi maintains a creative schedule of events and communications tailored to each business and outlet.
• Engage positively with the Operational teams to harness their “great ideas,” and deploy as part of the marketing and social media agenda.
• Assist in developing tasteful creative concepts that accurately reflect the positioning and personality of each restaurant or business.
• Ensures that all campaigns are approved in a timely manner in accordance with the hotels Communication strategy.
• Fully respect and work within corporate identity guidelines as defined in the graphic standards manual.
• Work with third party organizations such as banks, airlines and retail operations for a mutual shared marketing benefit.
• Strive to exceed his personal and departmental Business Based Objectives set in conjunction with the DOC.
• Assist in building effective, ‘fresh’ databases and maintaining accurate guest data integrity.
• Assist to implement and control a yearly program of events, activities and campaigns that support the positioning of each business such as food and beverage outlets, Sense Spa and accommodation and develop awareness and revenue flow.
• Keep abreast of new revenue tools available to help identify niche marketing ideas, that will support innovation and creativity
• Support the core strategy (by market segment) of Rosewood Abu Dhabi’s launch marketing campaign
• Prepare statistical reports that reflect a return on investment of key marketing initiatives.
• Prepares applicable monthly revenue statistical reports that accurately reflect both the historical and future business trends for Rooms, F&B and C&B.
• Ensure the event calendar of activities is professionally reflected within web and E-commerce strategy (in line with Rosewood policy.)
• Carries out other duties that may from time to time be assigned by DOC.
• Maintain complete knowledge of and comply with all departmental policies, service procedures and standards.
• Ensure that standards are maintained at a superior level on a daily basis.
• Day to day administrative tasks such as complimentary and entertainment forms, database update and Purchase orders follow up.