Assistant Marketing & PR Manager

at  SAINT PIERRE PTE LTD

JOB DESCRIPTION

The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans for the entire organization ( lines of business and brands within F&B) in order to attract potential customers and retain existing ones. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated marketing campaigns from concept to execution.

REQUIREMENTS

• Minimum diploma or degree in PR, Marketing, Mass Communications, Journalism or equivalent professional certification
• Minimum 3 years working experience, with at least 2 years in a PR or integrated marketing agency. Those with more years of experience may be considered for a marketing and public relations manager role.
• Experience in F&B, consumer or lifestyle PR with proven campaign track record
• Established network of media contacts and relationships with influencers/key opinion leaders with track record of successful pitches and campaigns
• Proficiency in digital marketing tools and platforms, social media management and content management systems.
• Excellent organisation skills, attention to detail and ability to multitask and prioritise in a fast-paced environment
• Strong written and verbal communication skills
• Enjoys collaborating within a dynamic team environment, exchanging ideas, sharing insights and driving collective success
• Proactive, adaptable, resourceful and persuasive

• Develop and implement marketing strategies aligned with business objectives across various platforms.
• Conduct market research and analysis to identify target markets and customer needs.
• Conduct Swot analysis to identify untapped opportunities and increase profitability
• Develop and implement marketing campaigns, including digital, social media and email marketing, and content creation to drive brand awareness and customer engagement
• Work with external vendors to extend our scope of services. Analyse and prepare data reports and provide recommendations on performance and insights
• Plan and execute marketing campaigns across various channels (digital, print, social media, events, etc.).
• Monitor and report on the effectiveness of marketing campaigns using relevant KPIs and metrics.
• Coordinate media tastings, press activities, and facilitate media enquiries and interview requests
• Strengthen relationships with local and regional media, develop pitch angles and track press coverage
• Maintain and strengthen client relationships
• Ensure consistent brand messaging and identity across all marketing materials and channels.
• Oversee the production of promotional materials and marketing content.
• Manage digital marketing initiatives, including SEO/SEM, email marketing, social media, and online advertising.
• Optimize online presence and user experience on the company’s website and other digital platforms.
• Provide administrative support, including maintaining databases, managing project timelines and coordinating logistics for marketing & PR activities
• Stay updated on industry trends, emerging technologies and best practices in marketing and PR activities
• Develop and manage the marketing budget.Allocate resources effectively to maximize ROI on marketing investments.