Associate, Audience Management

at  Dow Jones

Job Description:
Associate, Audience Management
Where am I based?
Princeton
Who we are and what we do?
Each year, Dow Jones produces over 250 events globally across all of its brands, the majority of which are for The Wall Street Journal. This multi-million dollar business connects our members with the newsmakers and big ideas that they read about in our publications. From technology conferences and global gatherings of CEOs, to private dinners and annual tentpole events, like the Future of Everything Festival, we give the world’s top leaders and innovators a platform to share ideas and network. This business is primed for the next stage and we have big ambitions for growth.
Who is my manager?
Associate Director of Audience Management
Position Summary
Reporting to the Associate Director of Audience Management, the role of the Associate is to support all lead generation initiatives across the Live Journalism, Corporate Subscriptions and Memberships businesses, and work closely with the sales and marketing teams to ensure an efficient and timely flow of data/leads that result from your activity.
Our ideal candidate will be detail-oriented, self-motivated and comfortable with numbers. You should have strong communication skills and a professional demeanor. You should be extremely well-organized, take ownership of the tasks at hand, be able to multitask and remain calm under pressure. You will also be someone who enjoys being a team player, and can handle many different types of people and cultures with tact and courtesy.
Responsibilities:
+ Coordinate the execution of data for lead generation campaigns and initiatives across the CMO group; with a specific focus on Corporate Subscriptions, Live Journalism and Membership initiatives
+ Coordinate all new membership data research briefs, working with the team to define the criteria and then managing review and delivery of the brief with our third party research partner
+ Coordinate all data loads into the marketing automation and sales platforms, ensuring that all audience data is present, correct, complete and ready for inclusion in outreach campaigns
+ Maintain the quality, accuracy and completeness of data held on the CRM system, ensuring that full information is available on potential clients in order to facilitate the marketing and sales process and maximize conversion:
+ Continuously review data for accuracy, updating as required and removing outdated records
+ Identify gaps within data and follow existing processes to complete information and add to platforms and campaigns
+ Confirm accuracy of list sources, and ensure all contacts include this information
+ Supply newly added data to marketing and sales teams as requested via marketing and/or sales platforms
+ Filter, sort and append data for specific campaigns as defined by marketing, and deliver data for inclusion in marketing outreach
+ Follow and comply with all legal and compliance regulations pertaining to data ensuring these are reflected within CRM (i.e. Opt Outs are clearly indicated, compliance screening has been completed)
+ Follow established procedures for data briefs, including tracking when briefs are sent, when they will be delivered, and checking all returned data for accuracy
+ Research and identify potential new sources of data in support of diversity and inclusion initiatives, and consistent with qualification criteria
+ Source expanded contact sets using external or internal databases as requested
+ Track expired and lapsed members, identifying contacts within data and working with marketing and sales teams to maintain a list for future campaigns
Success metrics for the Data Associate, include:
+ Database growth and renewal
+ Lead generation volumes and distribution
+ Timely feedback and reporting
+ A positive approach to all aspects of the job
You Have:
+ 0-2 years of experience
+ IT literate with a strong knowledge of MS Excel and Google Sheets is essential
+ Excellent organization skills, able to work under pressure and to tight timescales in a fast paced environment
+ High level of accuracy and attention to detail a must
+ Ability to produce comprehensive reports and act on results
+ Ability to take ownership and responsibility
+ A self-motivated and proactive team player, who will continuously build upon and share knowledge and expertise with the team
+ Proven ability to work with and across multiple teams
+ Excellent verbal and written communication skills at all levels
+ Results-driven, high-performing, high-quality work attitude
+ Experience with AirTable, Salesforce.com and Eloqua, or similar relational databases, CRM and Marketing Automation systems is highly desirable
Reasonable accommodation: Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones – CMO – Marketing
Job Category: Marketing & Product Management
Union Status:
Union role
Pay Range: $50,000 – $65,000
We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.
Req ID: 4381

Please refer the Job description for details