Associate Brand Manager, BCC

at  KimberlyClark

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The Associate Brand Manager is accountable for the in-year delivery of business objectives for Infant Care & Child Care Brands (Huggies, Pullups, Goodnites) and supports the execution of Marketing-mix (strategy, product, packaging, promotion, advertising, research) to ensure that K-C’s Brands optimally meet identified consumer needs and financial objectives that will drive future growth. The Associate Brand Manager proposes, develops, and implements Marketing plans, including product promotion, and commercial programs to drive Brand awareness, product demand and generate market and channel traffic. You’ll report to the Marketing Director, Infant Care and will take day to day guidance from the Marketing Director, Child Care & various brand managers on the BCC team.

ABOUT US

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Preferred Qualifications:

• Undergraduate/Graduate Degree in Marketing or MBA
• Able to work in a matrix organization driving collaboration across functions, geographies & businesses
• Project leadership (medium to large-scaled projects)
• Strong Digital, Social or eCommerce Marketing execution experience
• Leading/developing self and coaching other employees
• Demonstrated ability to drive insights and action from data analysis
• Knowledge and demonstrated use of data access tools (Nielsen Market track)
• Supporting complex business negotiation

IN THIS ROLE YOU WILL:

• Drive delivery of Brand business objectives including net sales, operating profit, gross margin & market share
• Support development and execution of 3-year Brand operating plan, commercial programs, and annual plan delivery
• Collaborate with Sales Strategy, Customer teams and Field Reps. to develop and execute Shopper Marketing plans
• Lead consumer promo + digital, social and search ecosystem through development and execution of annual plans
• Support Advertising post-program analysis to adjust investment strategies and optimize ROI on dollars spent as necessary to ensure business objectives are delivered + identify areas for continuous improvement
• Serve as one of the key contacts for all internal and external (Advertising Agency + vendor) relationships
• Effectively manage A&CP, Shopper Marketing and Trade budgets
• Support appropriate market analysis/research to understand customer needs and trends in the market
• Analyze and create reports ongoing to understand competitive landscape, segment potential, profitability + drivers to track progress against business objectives and drive necessary actions to deliver on targets
• Project lead for new launches, pricing, and SKU portfolio management

TO SUCCEED IN THIS ROLE, YOU WILL NEED THE FOLLOWING QUALIFICATIONS:

• Bachelors degree in Business or related field
• 1+ years of prior Marketing or relevant co-op experience, ideally in CPG
• Entrepreneurial, can-do attitude to find ways to break down growth barriers
• Demonstrated positive energy to effectively represent Brand internally & externally
• Passionate about driving Brand growth by better meeting consumer needs
• Ability to work independently and complete projects within required timeframes
• Strong analytical acumen with strong collaboration, communication, and presentation skills
• Strong knowledge and demonstrated use of advanced PC based applications (Windows, Word, Excel, PowerPoint)
• Ability to travel 10-15%

Preferred Qualifications:

• Undergraduate/Graduate Degree in Marketing or MBA
• Able to work in a matrix organization driving collaboration across functions, geographies & businesses
• Project leadership (medium to large-scaled projects)
• Strong Digital, Social or eCommerce Marketing execution experience
• Leading/developing self and coaching other employees
• Demonstrated ability to drive insights and action from data analysis
• Knowledge and demonstrated use of data access tools (Nielsen Market track)
• Supporting complex business negotiations