Associate Brand Manager

at  BioSyent Pharma Inc

We are looking for an Associate Brand Manager to join our Marketing Department at BioSyent in Mississauga, Ontario. This full-time role, reporting to the Senior Marketing Manager, offers an exciting opportunity to lead and support brand strategy development and execution in a dynamic environment. You will play a key role in driving brand success and contributing to our company’s growth.
If you are ready to take the next step in your marketing career and make a difference, we would love to hear from you!

ABOUT US:

BioSyent is a growing pharmaceutical company that takes pride in delivering innovative healthcare solutions that make a difference in the lives of patients and healthcare providers. We are looking for an enthusiastic and proactive Associate Brand Manager to join our dynamic Marketing Team. This is a fantastic opportunity to contribute to brand strategy and execution in a fast-paced and supportive environment.
BioSyent is listed on the TSX Venture Exchange with an appreciable track record for profitable growth and innovation. We have been growing our business over the past years and were thrilled to be named to the GROWTH List for eight years in a row (2013 – 2020) as one of Canada’s fastest-growing companies. BioSyent was also named to the TSX Venture 50 list of the top-performing companies on the TSX Venture Exchange for four years, most recently in 2024. With this kind of accelerated growth, we need great people to step in and help us continue to grow!

POSITION SUMMARY:

The Associate Brand Manager will be responsible for leading the development and execution of brand plans, budgets, and promotional activities for assigned brands. Working closely with the Senior Marketing Manager, you will play a key role in managing marketing strategies, supporting sales team initiatives, and driving the success of the brands in the healthcare market.

MINIMUM REQUIREMENTS:

• Bachelor’s degree or equivalent.
• 3-5 years of marketing experience with healthcare products targeting consumers or patients.
• 1-2 years of pharmaceutical marketing experience is preferred.
• Proficiency with digital marketing initiatives, including social media and SEO.
• Strong analytical skills and strategic business sense with a high degree of attention to detail.
• Proficient in MS Office (Excel, Word, PowerPoint, Outlook).
• Excellent communication skills (both written and verbal) and strong organizational abilities.
• Ability to work independently and collaboratively within a team in a fast-paced environment.

• Lead the development and tactical execution of brand initiatives for HCPs, consumers, and patient-facing activities.
• Develop brand plans, budgets, and forecasts for assigned brands, ensuring alignment with business objectives.
• Oversee the production and launch of marketing materials, coordinating with vendors to ensure timely and budget-friendly execution.
• Collaborate with the Medical team to ensure content accuracy and compliance with industry standards.
• Manage content on social media channels, including paid search, SEO, and blog updates.
• Support the strategic direction for product lines and identify opportunities to drive sales and market growth.
• Conduct market and competitor analysis to optimize brand performance.
• Prepare salesforce briefings and work closely with sales teams to support brand strategies.
• Track budgets and marketing program implementation, analyze sales results, and adjust strategies as needed.
• Prepare monthly marketing and sales reports with a focus on insights and KPIs.
• Serve as a liaison for website-related requests and update marketing presentations as required.
• Ensure prompt communication of any complaints or potential adverse drug reactions in line with company protocols.