Associate Brand Manager Breast Cancer (m/w/d)

at  AstraZeneca

Objective of the position:
Under supervision of Brand Manager/Franchise Lead, assist with development of marketing plans, may include distribution channel solutions (digital, social media, sales), sales activities, and promotional materials for specific product or therapeutic area. Assists with budget development. Works closely with sales force to provide needed materials.

Main tasks

• Assists with development of marketing plans, which may include distribution channel solutions, sales activities, and promotional materials for specific therapeutic area or brand.
• Assists in creating content and digital assets for omnichannel campaigns
• Liaises with internal (AZ) GCO teams and other internal creative design teams to develop various promotional materials for all types of channels
• Assists with development of budgets and monitoring of expenses.
• Tracks and analyses brand/product and competitive performance and trends
• Develops materials for the sales force to support effective sales effort and educate sales representatives on company and competitor products
• Coordinates and/or conducts special studies and promotional projects
• Operational responsibility for the E2E RISK ASSESSMENT PROCESS for DIGITAL PROJECTS for the assigned brands
• Technical creation of VAEs for the assigned brands
• Follows up in PowerBI to check the effectiveness of the campaigns

JOB REQUIREMENTS:

• 2 years’ experience in multinational pharmaceutical company in a sales or marketing related position
• Good command of both spoken and written English and German
• Excellent communication and interpersonal skills
• Highly self-motivated, meticulous, able to work under pressure
• Strong collaboration working with a wide variety of key stakeholders
• Good project management skills
• MS Office,
• Ability to work with new technologies
• Driving license B

• Assists with development of marketing plans, which may include distribution channel solutions, sales activities, and promotional materials for specific therapeutic area or brand.
• Assists in creating content and digital assets for omnichannel campaigns
• Liaises with internal (AZ) GCO teams and other internal creative design teams to develop various promotional materials for all types of channels
• Assists with development of budgets and monitoring of expenses.
• Tracks and analyses brand/product and competitive performance and trends
• Develops materials for the sales force to support effective sales effort and educate sales representatives on company and competitor products
• Coordinates and/or conducts special studies and promotional projects
• Operational responsibility for the E2E RISK ASSESSMENT PROCESS for DIGITAL PROJECTS for the assigned brands
• Technical creation of VAEs for the assigned brands
• Follows up in PowerBI to check the effectiveness of the campaign