Associate Brand Manager / Gestionnaire de marque associé

at  General Mills

Job Description:

KEY ACCOUNTABILITIES

• Create consumer-driven product strategies for our yogurt brands that drive sustainable brand growth and deliver financial forecast (RNS & Profit)
• Lead full cross-functional teams and best-in-class partnership with our trade and sales teams to execute in-year objectives and lead learnings from past initiatives.
• Collaborate with experts on Product, Strategic Revenue Management, Finance, and Supply Chain to assess and evaluate solutions, orchestrate annual plan, and ensure execution across all components of product portfolio.
• Understand consumer and work with GCI on deep dive business analysis to identify innovative business opportunities
• Manage and Leverage POS data (Nielsen) to deliver key insights and actionable items to our team.
• Lead the active management of our consumer budget ensuring actions & strategies to hit annual target
• Lead commercialization of product initiatives that deliver annual brand plan

MINIMUM QUALIFICATIONS

• Bachelor’s degree and 2+ years of work/internship experience
• Background in:
• CPG Brand Marketing, Finance, Sales, Consulting or other leadership development program experience (industry agnostic)
• Large, matrixed organization experience
• Skills – Financial acumen, strategy, leadership

PREFERRED QUALIFICATIONS

• MBA – an asset
• Fluency in French - an asset
• Strong analytic ability to translate data into meaningful insights and action
• Strong ability to strategically influence and turn insights into clear storytelling
• Solution-oriented and well organized
• Ability to challenge status quo, think outside of the box and motivate teams
• Ability to influence and inspire direct and cross-functional team
• Ability to strategically choose levers to balance short-term commitments and long-term brand health
• Ability to identify and evaluate brand opportunity ideas and make connections across other brands in portfolio
• Solution-oriented and well organized
• Understand P&L mechanics and how to impact bottom-line drivers
• Demonstrate comfort and capability with brands in all stages of growth
  General Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process.

Please refer the Job description for details