Associate Digital Strategist

at  Robert Half

We are offering a long-term contract employment opportunity for an Associate Digital Strategist in Villanova, Pennsylvania. The individual will play a key role in our team, focusing on digital marketing strategies, campaign performance monitoring, and account management in various digital platforms. The role involves working with a variety of digital tools and platforms, and requires a strong understanding of digital marketing, media, and SEO.

• Develop and execute lead nurturing and automation campaigns to enhance customer engagement.
• Monitor and analyze campaign performance to ensure optimal results and make necessary adjustments.
• Manage accounts in Google Analytics, Tag Manager, and other digital platforms to support custom segmentation and related activities.
• Quality check tracking codes and their metrics to ensure accurate and reliable data.
• Articulate and report on analytics and findings both in written and oral forms.
• Utilize platforms such as Google Ads, DoubleClick, Google Tag Manager, and UTM tagging to drive strategy and success.
• Stay updated with latest digital marketing trends and best practices to contribute to team’s knowledge and expertise.
• Work with digital solutions including Adobe Creative Cloud, Content Management System (CMS), CRM, and Digital Platform.
• Conduct AB Testing for advertisements to optimize performance.
• Possess a basic understanding or willingness to learn HTML development or reading code.
• Possess expertise in Adobe Creative Cloud
• Proficiency in using Content Management System (CMS)
• Familiarity with CRM systems
• Experience in working with Digital Platforms and Digital Solutions
• Knowledge of AB Testing methods
• Experience in creating and managing Advertisements
• Ability to analyze data and derive insights (Analytics)
• Familiarity with Best Practices in the digital strategy field
• Experience in Blogging and content creation
• Understanding of the digital marketing landscape and emerging trends.
  Innovation starts with people. ®
  Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
  Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
  All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
  © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use