Associate Director, Analytics & Insights

at  EssenceMediaCom

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

REQUIREMENTS

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
• 5 -8 years relevant work experience in digital analytics or marketing science at a marketing consulting firm, advertising agency, consultancy, or publisher is a plus.
• Comprehensive understanding of metrics: Media, Measurement analytics, Quantitative business measures, and Statistics.

ROLE SUMMARY & IMPACT

In this role, you will advance the understanding of online and direct marketing dynamics by developing critical business insights across our clients.

KEY RESPONSIBILITIES

• Measurement planning, campaign reporting, building and maintaining campaign dashboards
• Post-campaign analyses, media and creative testing/analysis, as well as competitive research and analysis.
• The individual will be expected to own project work, manage project timelines, deliverables and facilitate cross-agency workstreams.