Associate Director, Digital Analytics

at  SP Global

WHAT YOU STAND TO GAIN:

Strategic Influence on Revenue: Contribute to shaping and executing marketing strategies that drive revenue growth and overall business success.
Innovation and Creativity: Be at the forefront of digital marketing innovation, driving advanced solutions and creative strategies to enhance user engagement and business growth.
Growth and Development Opportunities: Take advantage of continuous learning and professional development, with access to Adobe Experience Cloud certifications and cutting-edge marketing technologies.
Global Impact: Work in a dynamic, international environment, influencing global marketing strategies and campaigns, and impacting markets across multiple regions.

Responsibilities:

• Design and implement analytics strategies to track customer behaviour, content engagement, and marketing performance.
• Coordinate customer-demand analytics needs across the organization by identifying data needs, set objectives, and providing actionable insights.
• Collaborate with cross functional teams to establish integrated analytics across digital platforms, including the public website, RatingsDirect, and Ratings 360.
• Develop and maintain a robust analytics framework, ensuring accurate tracking, reporting, and analysis of key performance indicators (KPIs)
• Leverage advanced statistical and data analysis techniques to uncover trends, patterns, and opportunities for optimization.
• Implement and refine marketing attribution models to measure channel impact on customer acquisition and conversion.
• Implement AI and predictive analytics tools into the marketing technology stack to drive efficiency and growth
• Drive the development and automation of dashboards and reports to communicate performance metrics and insights to key stakeholders.
• Stay updated on industry trends and emerging analytics technologies recommending improvements where beneficial.
• Build and manage relationships with internal and external data and analytics partners, including RatingsDirect, Crisil GAC and Data Science teams

What We’re Looking For:

• Employees in similar position within S&P Global typically comes with a minimum of 5- 7 years of relevant experience.
• Bachelor’s degree in Marketing Analytics, Statistics, Data Science, Psychology, or a related field.
• Proven experience in web analytics, Adobe Analytics, marketing automation platforms (e.g. Pardot, Marketo), and CRM systems (e.g., Salesforce).
• Advanced proficiency in data visualization tools such as Tableau or Power BI.
• Experience with Customer Data Platforms and predictive analytics
• Experience with statistical analysis tools (e.g., R, Python) a plus.
• Strong business acumen and the ability to translate data into actionable insights that drive strategy and decision-making.
• Strong analytical skills, with ability to formulate business questions, analysing data to make recommendations.
• Excellent communication skills with the ability to convey complex analytical findings in a clear and compelling manner
• Strong understanding of data architecture, systems, and flows
• Detail-oriented, organized, and able to manage multiple tasks and projects
• A desire to learn and grow in the customer analytics field

OUR PEOPLE:

We’re more than 35,000 strong worldwide-so we’re able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

OUR PURPOSE:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.

Responsibilities:

• Design and implement analytics strategies to track customer behaviour, content engagement, and marketing performance.
• Coordinate customer-demand analytics needs across the organization by identifying data needs, set objectives, and providing actionable insights.
• Collaborate with cross functional teams to establish integrated analytics across digital platforms, including the public website, RatingsDirect, and Ratings 360.
• Develop and maintain a robust analytics framework, ensuring accurate tracking, reporting, and analysis of key performance indicators (KPIs)
• Leverage advanced statistical and data analysis techniques to uncover trends, patterns, and opportunities for optimization.
• Implement and refine marketing attribution models to measure channel impact on customer acquisition and conversion.
• Implement AI and predictive analytics tools into the marketing technology stack to drive efficiency and growth
• Drive the development and automation of dashboards and reports to communicate performance metrics and insights to key stakeholders.
• Stay updated on industry trends and emerging analytics technologies recommending improvements where beneficial.
• Build and manage relationships with internal and external data and analytics partners, including RatingsDirect, Crisil GAC and Data Science team