Associate Director, Digital Marketing & Strategy (Distribution)

at  Live Nation

Job Summary:
Title: Associate Director, Digital Marketing and Strategy (Distribution)
Reports to: President, Distribution and VP, Digital Strategy
Location: New York, NY (Full-Time, On-Site)

QUALIFICATIONS:

• 5+ years experience managing the use of and/or relationships with digital distribution and social platforms
• Bachelor’s degree in a related field preferred
• Extensive knowledge of and passion for the music market
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
• Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
• The highest attention to detail
• Track record building and maintaining strong business relationships
• Strong oral/written communication skills
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
• Experience working with social management and listening platforms
• Experience working with content management systems; especially Wordpress
• Knowledge using basic audio, photo and video editing programs

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

THE ROLE:

Roc Nation, a Live Nation joint venture, is seeking an Associate Director of Digital Marketing and Strategy. This position reports to both the President of Distribution & VP of Digital Strategy and serves as a key member of the Roc Nation digital team servicing Distribution clients. The role will support continued development and growth for a diverse roster of Roc Nation artists.
Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. The Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

KEY RESPONSIBILITIES:

• Content Marketing : Develop and execute digital marketing/sales and content distribution strategies for client; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases
• Partner Management : Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
• Content Development : Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content
• Site and Social Development / Management : Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties
• Creative Marketing and Revenue Development : Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
• Reporting and Analysis : Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners
• Other Priority Marketing : Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches