Associate Director First Year Recruitment (Hybrid)

at  University of Massachusetts Amherst

Job no: 524126
Work type: Staff Full Time
Location: UMass Amherst
Department: Enrollment Management Ops
Union: PSU
Categories: Admissions/Enrollment/Student Recruitment

JOB SUMMARY

The Associate Director of First-Year Recruitment is responsible for building a domestic recruiting network to ensure a strong application pool for the freshman class. The Associate Director collaborates closely with the Associate Director for Diversity Recruitment & Enrollment and Associate Director of First-Year Admissions to recruit and enroll the freshman class.

MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, ABILITIES, EDUCATION, EXPERIENCE, CERTIFICATIONS, LICENSURE)

• Bachelor’s Degree in higher education, multicultural education or a related field.
• Five (5) years of progressive experience in undergraduate student recruitment or diversity/recruitment-related positions.
• Three (3) years of supervisory experience.
• Experience mentoring new admissions professionals.
• Sensitivity to multicultural and socioeconomic issues.
• Strong communication skills, both written and verbal.
• Excellent organizational, analytical, and interpersonal skills.
• Ability to manage multiple projects and work collaboratively.
• Sound judgment and ability to prioritize and make independent decisions.
• Understanding of the undergraduate experience at a major research university.
• Willingness and ability to travel and work weekends and evenings as needed.
• Proficiency in data and technology use, including social media.
• Valid driver’s license and proof of insurability.

PREFERRED QUALIFICATIONS (KNOWLEDGE, SKILLS, ABILITIES, EDUCATION, EXPERIENCE, CERTIFICATIONS, LICENSURE)

• Master’s Degree in Higher Education or related field.
• Proficiency in Slate or similar CRM.
• Bilingual proficiency.

• Serves as the primary contact for all recruitment initiatives for the freshman class.
• Manages and supervises five direct reports who comprise the Recruitment Team, overseeing their evaluations, administrative tasks, and professional development.
• Develops a travel management model focusing on the five major regions of the country (West, Southwest, Northeast, Southeast, and Midwest), supported by the Recruitment Team.
• Uses data-driven decision-making to craft annual travel assignments and analyzes college-eligible demographics.
• Builds and oversees a network of part-time recruiters for regions not covered by the full-time team.
• Works with Manager of the Visitor Center to train and provide staff for university information sessions and tours.
• Assists in developing and implementing recruiting strategies with measurable goals.
• Ensures accurate dissemination of information through web, social media, and email campaigns.
• Coordinates with the Associate Director of Events to schedule on and off-campus events for diverse prospects.
• Reviews and evaluates admissions applications, including complex cases, to determine eligibility.
• Represents the university at college fairs, high school presentations, and campus events. Maintains and cultivates professional relationships with high schools, counselors, students, and families.
• Serves as a liaison to on-campus departments and off-campus organizations to maintain the quality of the applicant pool.