Associate Director (Marketing & Consumer Intelligence)

at  NIELSENIQ

Company Description
At NielsenIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.
The Associate Director will lead a dynamic team of 4~6 junior and mid-level researchers (comprising Managers/Senior Managers and Senior Executives / Executive/s) to manage and execute market research studies for our local and global clients.
He/she should be recognized having an expertise in Quantitative and/ or Qualitative Consumer Insights with strong market research technical skills, well-versed and hands-on experience across all research solutions and statistical modelling techniques including Brand equity/ Health studies, U&A studies, Segmentation, Concept/product tests, Customer Experience and Satisfaction studies.
Job Description
As an Associate Director, Consumer Insights team, your responsibilities and key expectations will include

QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing, Social Sciences or related fields
• Minimum 8 years of market research experience (Agency side preferred).
• Experience managing people/team (minimum 3 years).
• Experience in managing a high volume of complex quantitative research studies under tight budgets and schedules.
• Experience analyzing a broad array of data types (e.g. qualitative research, secondary research, social intelligence) with a focus on quantitative research data.
• Proven track record to positively impact client outcomes and ability to influence clients.
• Excellent verbal and written communication skills including presenting to C-Suite clients.
• Intellectually curious, critical thinkers and impact driven.
• Can-do attitude, with a reputation for providing clarity and creating positive energy.
• Highly collaborative, open to novel ideas and can build strong relationships with external clients and internal business partners.
  Additional Information

Please refer the Job description for details