Associate Director, Marketing, Women's Health

at  Perrigo

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.

DESCRIPTION OVERVIEW

The Associate Director of Base-Business and Portfolio management for Women’s Health is a strategic leader responsible for developing and accelerating our existing businesses with a focus in our international business. This role requires expertise in identifying growth opportunities, optimizing brand performance, and aligning commercial strategies with market needs. The ideal candidate will possess a blend of marketing acumen, operational discipline, and a passion for improving the well-being of women through impactful product offerings. A strong focus on collaboration, responsiveness, and cross-functional teamwork is essential to ensure alignment across regions and markets.

EXPERIENCE REQUIRED

• Minimum 8 years consumer marketing in global organisations, with at least 3 years in a management role
• Preferred experience in consumer healthcare/regulated markets
• OTC and / or FMCG experience within recognisable blue chip companies
• Beneficial to have additional commercial experience in sales or trade marketing
• Strong and agile collaborator across functions and in matrix organizations
• Strategic thinker and results focused
• Creative thinking and problem solving
• Communication/marketing mix expertise including digital
• Project management and delivery

Pharmacist Education and Engagement in Women’s Health:

• Develop a comprehensive education and engagement strategy for pharmacists to enhance their understanding of women’s health products and their benefits.
• Create and deliver educational programs and materials that provide valuable information on product usage, benefits, and points of difference compared to competitors in the women’s health space.
• Provide point-of-sale materials and tools that empower pharmacists to effectively communicate the benefits of our women’s health products to consumers.
• Foster a culture of peer learning and best practice sharing among clusters, supporting continuous education efforts focused on women’s health and product knowledge

Regional Strategy Development and single point of contact for Women’s Health within our International business:

• Collaborate closely with clusters and marketing leads across the CSCI region to craft a strong regional strategy specifically for our women’s health product portfolio.
• Identify growth opportunities within the women’s health segment and adapt them to meet the unique needs of each market, ensuring the regional strategy is both relevant and impactful.
• Facilitate cross-functional partnerships with country teams to ensure the seamless execution of strategies tailored to markets’ unique needs.

Brand Identity and Positioning in Women’s Health:

• Develop and maintain a cohesive brand identity and positioning for existing women’s health brands, especially in light of increased need for Global brands that halo on/from each other by ensuring consistency in messaging and positioning across all markets.
• Formulate and implement comprehensive marketing strategies aimed at driving brand growth and increasing market share in the women’s health category.
• Adapt global women’s health strategies to align with local market requirements, ensuring that they resonate with consumer needs and preferences.
• Focus marketing efforts on achieving business objectives, optimizing ROI, and driving efficiencies in marketing spend to maximize impact.
• Ensure a consistent brand message and visual representation across channels, markets, and touchpoints, reinforcing the value of our women’s health offerings.

Pharmacist Education and Engagement in Women’s Health:

• Develop a comprehensive education and engagement strategy for pharmacists to enhance their understanding of women’s health products and their benefits.
• Create and deliver educational programs and materials that provide valuable information on product usage, benefits, and points of difference compared to competitors in the women’s health space.
• Provide point-of-sale materials and tools that empower pharmacists to effectively communicate the benefits of our women’s health products to consumers.
• Foster a culture of peer learning and best practice sharing among clusters, supporting continuous education efforts focused on women’s health and product knowledge.