Associate Director, Product Marketing

at  Wolters Kluwer

Associate Director Product Marketing – Enablon Wolters Kluwer – CP & ESG Division
Enablon’s Associate Director of Product Marketing serves as a critical connection point between product, sales, marketing, customer, partner, and business development teams. The Associate Director is a key influencer of our go-to-market strategy, helping to identify market opportunities, define product strategies, lead sales and GTM product enablement, support pipeline development, and revenue generation. As the Associate Director of Product Marketing, you will create value-based messaging, collaborate cross-functionally, plus be a leader, and domain expert.

What You’ll Do:

• Guide, create, and deliver differentiated product positioning, deliver strong messaging, and create insightful buyer personas and other compelling content that communicates value and supports a buyer’s journey-based sales cycle
• Support the execution of a GTM strategy that specifically relates to product/domain responsibilities
• Perform both primary and secondary market, customer, and competitive research to understand market segments, produce buyer insights, and identify new product opportunities
• Lead in the creation of new product/feature messaging and support product management teams in roadmap development
• Support marketing programs that drive awareness, engagement, and pipeline
• Collaborate with demand-generation teams to build and execute high-response campaigns
• Help field sales, customer success, and partner teams in their efforts to land new prospects and expand business with existing customers
• Enable sales, GTM teams, and strategic partners in positioning Enablon products
• Provide thought leadership and innovative ideas and bring these to the broader marketplace
• Build and grow relationships through customer advocacy (CABs, UGs, corporate events, field activities)
• Build and execute cross-functional projects that align to corporate objectives and deliver clearly defined goals and outcomes

What You’ll Bring:

Experience:

• Strong data analysis skills for deriving insights and a willingness to change direction based on results illustrated through analytics
• Project planning and management experience to support cross-functional, metrics-driven projects
• A relationship builder, particularly with functions outside of marketing, including product management, engineering, sales, customer success, services, and operations teams
• A consensus building leadership style, decisive decision-maker, and persuasive influencer
• Skills in developing strong relationships with the research analyst community and other industry influencers (associations, thought leaders, partners, etc.)

About You:
10-plus years of B2B technology experience, ideally in EHS, Sustainability, Operational Risk, or ESG space
At least five to seven years of experience spent in product marketing roles
At least 5 years proven experience in managing a global team
Bachelor’s or Master degree in Marketing, Business, Sales or a related field of study is preferred, or equivalent experience
About the role:
Some travel may be required (20-30%)

• Guide, create, and deliver differentiated product positioning, deliver strong messaging, and create insightful buyer personas and other compelling content that communicates value and supports a buyer’s journey-based sales cycle
• Support the execution of a GTM strategy that specifically relates to product/domain responsibilities
• Perform both primary and secondary market, customer, and competitive research to understand market segments, produce buyer insights, and identify new product opportunities
• Lead in the creation of new product/feature messaging and support product management teams in roadmap development
• Support marketing programs that drive awareness, engagement, and pipeline
• Collaborate with demand-generation teams to build and execute high-response campaigns
• Help field sales, customer success, and partner teams in their efforts to land new prospects and expand business with existing customers
• Enable sales, GTM teams, and strategic partners in positioning Enablon products
• Provide thought leadership and innovative ideas and bring these to the broader marketplace
• Build and grow relationships through customer advocacy (CABs, UGs, corporate events, field activities)
• Build and execute cross-functional projects that align to corporate objectives and deliver clearly defined goals and outcome