Associate Lifecycle Marketing Manager

at  Poshmark

Confidence can sometimes hold us back from applying for a job. Here’s a secret: there’s no such thing as a “perfect” candidate. Poshmark is looking for exceptional people who want to make a positive impact through their work and help create an organization where everyone can thrive. So whatever background you bring with you, please apply if this role would make you excited to come to work every day.
Job Description:
As an Associate Marketing Manager, you will drive the strategy for owned channel marketing programs and develop lifecycle campaigns for users on our platform. This includes A/B test set up, content strategy, performance readouts, and program management.

Responsibilities:

• Gain a thorough understanding of Poshmark’s product, market presence, and competition to create compelling owned channel marketing
• Own the experimentation/learning agenda to identify opportunities to improve the funnel through optimization of our channels and audiences
• Oversee the user lifecycle funnel – collaborating across Marketing, Engineering, Growth, and Product
• Set KPIs, track, and build reports on the efficiency of our growth funnel and show the impact on our business goals
• Coordinate and manage email marketing communications, nurturing journeys, and driving conversion rates throughout the customer lifecycle
• Segment audiences for personalized, effective messaging
• Closely monitor core KPIs and ensure accurate representation in MoEngage and Looker dashboards
• Provide insights to inform creative strategy, the diversification of our creative assets needs, and the testing of creative in market

Qualifications:

• 4+ years of experience in lifecycle marketing, with a focus on email program management and push experiences
• Marketing experience in the software or B2C technology industry
• Proficiency in tools like Iterable, MoEngage, Braze, with a deep understanding of CRM, email systems
• Strong analytical skills, capable of deriving key insights from both quantitative and qualitative data
• Expertise in segmentation and conversion techniques, with the ability to quickly turn insights into effective actions
• Ability to work collaboratively in a fast-paced environment
• Strong project management skills, capable of managing multiple projects and excelling in prioritization
• Comfortable with A/B testing and experimenting with new strategies, adaptable to feedback and results

6-Month Accomplishments:

• Build strong relationships with cross-functional partners
• Use a holistic understanding of our communications to recommend improvements to content
• Report on campaign performance and provide actionable insights
• Identify lifecycle opportunities and improvements to be made to areas of each user journey

12+ Month Accomplishments:

• Report on campaign performance, recommending A/B testing, optimizations, and other strategies to improve metrics
• Own a funnel of the business and create programs to drive activation and retention of audience segments

Salary Range:
$103,500.00 - $147,000.00 Annual
About Us
Poshmark is a leading fashion resale marketplace powered by a vibrant, highly engaged community of buyers and sellers and real-time social experiences. Designed to make online selling fun, more social and easier than ever, Poshmark empowers its sellers to turn their closet into a thriving business and share their style with the world. Since its founding in 2011, Poshmark has grown its community to over 130 million users and generated over $10 billion in GMV, helping sellers realize billions in earnings, delighting buyers with deals and one-of-a-kind items, and building a more sustainable future for fashion. For more information, please visit
www.poshmark.com
, and for company news, visit
newsroom.poshmark.com
.
Why Poshmark?
At Poshmark, we’re constantly challenging the status quo and are looking for innovative and passionate people to help shape the future of Poshmark. We’re disrupting the industry by combining social connections with e-commerce through data-driven solutions and the latest technology to optimize our platform. We’re nothing without our amazing team who deliver an unparalleled social shopping experience to the millions of people we connect each day.
We built Poshmark around four core values: 1) focus on people to create empowered communities that drive success; 2) together we grow to support each other to strive for our dreams; 3) lead with love to foster genuine connections built upon a foundation of respect; and 4) embrace your weirdness to accept and empower one another on their own unique journey. We’re invested in our team and community, working together to build an entirely new way to shop. That way, when we win, we all win together. Come help us build the most connected shopping experience ever. We will set you up with comprehensive global and in-country benefits to support you and your family needs.
Poshmark is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

• Gain a thorough understanding of Poshmark’s product, market presence, and competition to create compelling owned channel marketing
• Own the experimentation/learning agenda to identify opportunities to improve the funnel through optimization of our channels and audiences
• Oversee the user lifecycle funnel – collaborating across Marketing, Engineering, Growth, and Product
• Set KPIs, track, and build reports on the efficiency of our growth funnel and show the impact on our business goals
• Coordinate and manage email marketing communications, nurturing journeys, and driving conversion rates throughout the customer lifecycle
• Segment audiences for personalized, effective messaging
• Closely monitor core KPIs and ensure accurate representation in MoEngage and Looker dashboards
• Provide insights to inform creative strategy, the diversification of our creative assets needs, and the testing of creative in marke