Associate Manager, OMNI Marketing

at  Keurig Dr Pepper

Job Overview:
Associate OMNI Manager – COLD WD AND PASO BRANDS
We are seeking a dynamic and results-driven Associate Omni Marketing Manager to join our Cold Beverages team. In this role, you will lead the OMNI marketing planning and execution for a diverse portfolio of brands, including Dr Pepper, Crush, Bai, and Mott’s Fruitsations, among others.
As a team member in our global, high growth environment, you will be challenged, inspired, and appreciated. Our knowledge was built on the legacy of several great businesses, and today we are one of the fastest growing companies in North America. Be a part of something more. Grow your career with us and be a part of a unique culture that’s proud of its integrity, innovation, and growth.

EDUCATION & EXPERIENCE

• Bachelor’s Degree required, preferably in Marketing, Business or a related field
• 3-5 years of experience in marketing, with a focus on omni-channel or integrated marketing strategies, preferably within the CPG or beverage industry.
• Ability to thrive in and handle ambiguity & fast paced environment
• < 15% travel required

SKILLS & CAPABILITIES

• Working knowledge and understanding of the Canadian CPG/FMCG industry;
• Proven track record in managing and executing successful marketing campaigns across multiple channels.
• Strong communication and presentation skills;
• Project management, time management and organizational skills;
• Proficiency with Microsoft Office (Word, Excel, and PowerPoint);
• Attention to detail and quality;
• Analytical and critical thinking skills;
• Collaborative team player with strong interpersonal skills and the ability to work cross-functionally.
  Company Overview :
  Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
  Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?
  We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
  Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law

• Omni-Channel Strategy Development:
• Develop and implement comprehensive omni-channel marketing strategies for assigned brands, ensuring alignment with overall brand objectives and business goals.
• Coordinate marketing efforts across digital, retail, social, and traditional channels to ensure a cohesive and impactful brand presence.
• Omni-Channel Campaign Management:
• Lead the creation and execution of multi-channel marketing campaigns, ensuring strong ROAS
• Develop and maintain performance reports to track the effectiveness of marketing activities and measure ROI.
• Ensure consistency in brand messaging and visual identity across all marketing touchpoints.
• Manage budgets, timelines, and resources effectively to ensure timely and successful campaign execution.
• Commercial Collaboration:
• Work closely with cross-functional team members to develop integrated commercial plans that maximize conversion opportunities throughout the shopper journey.
• Work with Insights to uncover new shopper insights that will unlock new opportunities
• Collaborate with sales, to align marketing initiatives with business objectives and operational capabilities.
• Provide regular updates and recommendations based on program performance and
  Requirements: