Associate Marketing Manager

at  LEGO

Are you ready to shape the future of marketing by connecting with audiences through their passions? Do you have the creativity and organized approach to focus on succeeding with external partnerships?
Join us as an Associate Marketing Manager - Passion & Culture and help us build meaningful connections with consumers worldwide!

As part of the core responsibilities, the role involves engaging in various strategic and collaborative activities to drive successful marketing initiatives. Key responsibilities include:

• Coordinating marketing campaigns for key product launches, from brief development to execution, in collaboration with partners such as the LEGO Agency, markets, branded retail, and communication channel teams.
• Managing communication with external IP partners to ensure alignment and approval throughout the product and marketing development process, while gathering essential partner information and insights.
• Developing compelling selling-in materials that emphasize the key strengths and benefits of the portfolio and marketing plan, aiding markets’ customer development teams.
• Supporting the marketing lead in the product packaging development process by crafting briefs and ensuring agency outputs align with the product proposition, LEGO Brand DNA, and Family Visual Identity.
• Contributing to business planning by analyzing the performance of Passion Point targeted projects and products and collaborating with the Global Insights team to create and disseminate an insight bible on Passion Points.