Associate Marketing Manager

at  Robertson and Company

Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private client, commercial banking, treasury, and retail banking.
Introduction: Robertson is seeking a skilled Associate Marketing Manager to join our client.
Contract Dates: 12 months with potential to extend or convert
Pay Range: $38.08 to $43.36 per hour
Business Hours: Monday to Friday (Hybrid)

Job Responsibilities:

• Marketing Strategies and Plans: Understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
• Consumer Insights and Trends; Leverage market research, interpret consumer information and trends for your business and apply to marketing plans including creative and media briefs.
• Influencing and relationship management: Influence and have an impact on marketing strategies that span across programs to meet business goals. Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal departments to deliver effective marketing programs.
• Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in market activity - PIR (including recommendations). Telling our Story - able to effectively communicate the results and sell the value of marketing. Provide marketing recommendations across programs/LOBs.
• Builds Innovative Solutions: Actively contributes to driving the spirit innovation among the team. Brings external thinking/ideas to problems. Identifies gaps and uncovers “white space” (unmet needs). Influences product development with innovative and creative ideas from inside and outside the bank/client.
• Budget and Project Management: Leverages the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Able to navigate through roadblocks by engaging key stakeholders/sponsors. Leads multi-functional teams through the project. Track and manage budget against plan, meeting all financial reporting requirements.
• Analysis and Problem Solving: Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data. Leverages data combined with judgment and intuition to make recommendations and drive action. Leverage data to tell our story and make recommendations that are simple and concise.
• Build and Protect the Brand; Ensure integrated marketing campaigns are designed for a positive customer experience and support the brand. Understand end to end customer journeys and support the business to deliver the brand through customer experience.

Experience & Qualification Requirements:

• Management experience
• Marketing experience
• Marketing strategies experience
• Agency management experience
• Digital experience - Websites & emails
• How to write an agency brief
• Business partner management

• Marketing Strategies and Plans: Understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
• Consumer Insights and Trends; Leverage market research, interpret consumer information and trends for your business and apply to marketing plans including creative and media briefs.
• Influencing and relationship management: Influence and have an impact on marketing strategies that span across programs to meet business goals. Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal departments to deliver effective marketing programs.
• Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in market activity - PIR (including recommendations). Telling our Story - able to effectively communicate the results and sell the value of marketing. Provide marketing recommendations across programs/LOBs.
• Builds Innovative Solutions: Actively contributes to driving the spirit innovation among the team. Brings external thinking/ideas to problems. Identifies gaps and uncovers “white space” (unmet needs). Influences product development with innovative and creative ideas from inside and outside the bank/client.
• Budget and Project Management: Leverages the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Able to navigate through roadblocks by engaging key stakeholders/sponsors. Leads multi-functional teams through the project. Track and manage budget against plan, meeting all financial reporting requirements.
• Analysis and Problem Solving: Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data. Leverages data combined with judgment and intuition to make recommendations and drive action. Leverage data to tell our story and make recommendations that are simple and concise.
• Build and Protect the Brand; Ensure integrated marketing campaigns are designed for a positive customer experience and support the brand. Understand end to end customer journeys and support the business to deliver the brand through customer experience