Associate Marketing Strategy Specialist, OutKick

at  Fox Corporation

OVERVIEW OF THE COMPANY

Outkick
OutKick is a cutting-edge national multimedia platform that produces and distributes engaging content at the intersection of sports news, sports culture and pop culture. OutKick’s stable of reporters, hosts and contributors are accessible on OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, Outkick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.

JOB DESCRIPTION

Fox News Media is looking for a highly motivated and driven Associate Marketing Strategy Specialist to work within OutKick.com. OutKick.com is a sports and culture multi-media platform and media business that produces and distributes cutting edge articles, streaming shows and podcasts about sports, sports culture, and pop culture.
As the Associate Marketing Strategy Specialist, you will support the team in developing and executing comprehensive marketing strategies to enhance the OutKick.com brand presence across various platforms. This role involves close collaboration with different teams, project management, brand messaging consistency, and overseeing the production of marketing materials while managing a budget and utilizing data for campaign improvements. We are looking for a talented individual who can bring fresh ideas and innovative approaches to our marketing efforts. If you have a passion for sports news and culture and have experience in brand marketing, we want to hear from you!

• Assist in developing and implementing strategic marketing initiatives to boost the presence of OutKick.com on social media, digital and paid marketing channels.
• Coordinate marketing campaigns to effectively target and engage audiences in collaboration with the marketing team. Project management and coordination between teams will be critical to this role.
• Ensure brand consistency across various departments such as creative, production, and programming.
• With the team, perform market research to guide marketing strategies and understand market trends.
• Analyze competition to find opportunities for brand differentiation.
• Support the team in the development of consumer-facing materials including print, digital, and video content.
• Support CRM initiatives to expand email subscriber lists and maintain audience engagement.
• Measure marketing campaign success using data analytics.
• Stay abreast of industry trends and explore innovative marketing opportunities.
• In partnership with the team, build and maintain relationships with external partners and agencies.
• Align marketing activities with the company’s vision and objectives in collaboration with senior leadership.
• Report on marketing performance to stakeholders and be accountable for campaign results.
• Exercise a high degree of ownership and initiative.