Associate Product Manager

at  2K

WHO WE ARE

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, PGA TOUR 2K, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

WHAT WE NEED

The Associate Product Manager is a member of the Sports Product Management team, responsible for driving overall game success across multiple key AAA sports franchises, including PGA TOUR 2K, WWE 2K, TopSpin 2K, and more. In this role, The main focus for the Associate Product Manager will be on the day-to-day operations of the business as it relates to games-as-a-service while supporting the Product Management team on future development ideas. The Associate Product Manager will develop strategies and support execution for a wide range of post-launch live service activities and interventions. You will use data to generate key insights and influence in-game modes, features, content, economy and other key product decisions. Your efforts will help a multitude of decisions that delight our players and deepen their engagement with our games.
The Associate Product Manager must be able to work in a highly cross-functional environment partnering with multiple disciplines to keep our community engaged through high-level execution of post-launch content. You will play a critical role in delivering day-to-day business performance, while also keeping in mind the best interest of our players.

• Strategic Planning & Execution. Collaborate with Studios, Production, Marketing, Analytics, and other key teams to drive player engagement, retention, and monetization via high impact live service strategies and activations. Hypothesize, test, and improve strategies executed through different initiatives, campaigns, and tools that will deliver gains on key metrics.
• Campaign Management. Partner closely with the cross-functional teams on all details related to each update and product launch. Additionally, partner closely with Marketing teams to ensure they are equipped with latest and best information to successfully take our launches to market.
• Performance Management. Partner with Analytics to develop KPI frameworks, establish telemetry requirements, and enable the recurring reporting and ad-hoc inquiries imperative to help identify a wide array of critical decisions.
• Market Intelligence & Insights. Support senior product managers with research and analysis that will help shape key commercial and design decisions by conducting market research on prevailing and emergent product and live services industry trends.
• Player Advocate. Understand and advocate for the player’s perspective throughout strategy and post-launch processes to ensure development of fair and balanced monetization models that empower customer choice and value for time. Be the voice of the player, but balance that with the business goals to drive wins on both sides.