Associate Product Marketing Manager

at  PagerDuty

PagerDuty empowers teams of all kinds to do the critical work that moves business forward through the PagerDuty Operations Cloud.
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PagerDuty is seeking an Associate Product Marketing Manager to join our diverse, customer-focused team! In this role, you will focus on developing go-to-market strategies for products that are part of the PagerDuty Operations Cloud. This is an exciting opportunity to help shape the external-facing efforts for PagerDuty products and features. The ideal candidate will have a strong background in B2B marketing, preferably in software and cloud technologies, and a proven track record in driving successful marketing strategies.
PagerDuty is a flexible, hybrid workplace. We embrace and encourage in-person working as an integral part of our culture. Both our employees and external research tell us that co-located collaboration strengthens connections, drives innovation, and accelerates learning. This role is expected to come into our Toronto office once per week, so you can thrive in your new role and fully embrace being a Dutonian!

BASIC QUALIFICATIONS

• 2+ years of Product Marketing, Solution Engineering, Sales, or Go-To-Market background working with technical products in close collaboration with the field, customer success, product, partners, and other stakeholders
• 1+ year experience in B2B SAAS
• Demonstrated ability to collaborate, project manage, and execute with cross-functional teams

PREFERRED QUALIFICATIONS

• 1+ year of hands-on product marketing experience building a range of GTM assets, including compelling sales plays and enablement materials, succinct slide pitch-decks, demo videos, and event/webinar content.
• Strong written and verbal communication skills for both internal and external audiences.
• Solid project management skills with the ability to handle multiple projects simultaneously
• Creative thinking and problem-solving abilities
• Strong attention to detail and organizational skill
• Understanding of complex enterprise sales cycles
  The base salary range for this position is 87,000 - 122,000 CAD. This role may also be eligible for bonus, commission, equity, and/or benefits.
  Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
  Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.

NOT SURE IF YOU QUALIFY?

Apply anyway! We extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you’re new to the corporate world, returning to work after a gap in employment, or simply looking to take the next step in your career path, we are excited to connect with you.

• Develop clear and compelling product positioning and messaging that differentiates the PagerDuty Operations Cloud and product area.
• Create effective sales training materials and operationalize enablement, making it easy for sales to understand our product offerings, key positioning, and marketing efforts.
• Build deep expertise for target personas, markets and customer segments.
• Provide competitive intelligence and analysis to inform marketing strategies, product roadmaps, and sales enablement efforts
• Take responsibility for Tier 3 launch development and execution of go-to-market plans and own monthly customer-centric product communications.
• Assist in the development of content for routine moments (product updates, industry event support) and larger impact moments (SKO, Summit) and industry event messaging.
• Shadow customer and partner briefings, analyst engagements.
• Support the creation and execution of demand generation campaigns, including email marketing, content marketing, social media, and webinars.
• Collaborate with the content team to develop engaging and informative content (blogs, white papers, et.c) that addresses customer solutions and showcases product value.