Associate Product Marketing Manager

at  Safe Software Inc

• Location: This opportunity is a hybrid role based at our head office in Surrey, British Columbia.
• Annual Base Salary: $64,800 - $69,500 CAD.
• Please note that employment is contingent upon the successful completion of reference checks and background checks.

REQUIRED SKILLS:

• 1-3 years of experience in Product Marketing, ideally within the software or technology industry.
• Proven experience in developing and executing Go-to-Market strategies, as well as conducting market and competitive intelligence research.
• Strong project management skills, with a demonstrated ability to work across multiple teams, such as Product, Sales, and Customer Success.
• The ability to adapt quickly to changing market conditions and evolving campaign needs.
• Excellent communication and collaboration skills, with a team-oriented mindset that fosters cross-functional partnerships.
• Strong analytical skills to derive insights from data and apply them to marketing strategies.

DESIRED SKILLS / BONUS POINTS:

• A background in Marketing, Communications, Technology, or a related field, or equivalent experience.
• Experience in managing relationships with industry analysts and working with review platforms like G2.

ABOUT SAFE SOFTWARE

Safe Software is the creator and developer of FME — the data integration platform with the best support for spatial data worldwide. Over 10,000 organizations around the world use FME in industries like AEC, government, utilities, and transportation to maximize the value of their data.
Founded in 1993, Safe is headquartered in Surrey, BC with over 200 team members and counting. We’re always looking for talented individuals with diverse backgrounds who are determined to learn and grow. Are you ready to join the team?

In this role, you will:

• Collaborate on the development and execution of Go-to-Market strategies for new product launches, feature releases, and market expansions, ensuring strong product positioning and clear messaging.
• Conduct market and competitive intelligence research to identify customer needs, industry trends, and emerging opportunities, providing actionable insights to Product and Sales teams.
• Build and maintain relationships with key industry analysts, managing briefings, presentations, and responding to inquiries.
• Oversee Safe Software’s presence on review platforms such as G2, implementing strategies to increase the quality and volume of reviews, and gathering feedback for continuous product improvement.