Associate, Segment and Product Marketing

at  SickKids Foundation

ABOUT US

SickKids Foundation, with over 50 years of philanthropic impact in 2023, is Canada’s largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child’s unique traits so SickKids can diagnose faster, treat smarter, and predict better.
We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and leading in digital charity.
SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.
We’re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Associate, Segment and Product Marketing.
Position Status: Temporary Full-Time (12 months)
Available: Immediately
Description of the Position:
We are seeking a dynamic Marketing Associate to join our innovative team. In this role you will support programs that drive revenue, acquisition, retention and loyalty of donors, and ongoing optimizations of marketing initiatives, campaigns and programs. Reporting to the Associate Director, this role is responsible for supporting the day-to-day execution of programs and initiatives within the Segment and Product Marketing portfolio. These programs currently include: Get Better Gifts, Holiday Cards, Weddings & Special Occasions, Fairchild Fundraising Day, and Gift & Estate Planning lead generation.

You will:

• Contribute to campaign execution and marketing journey development, working with agencies/vendors and internal partners to achieve business targets;
• Develop and implement multi-channel integrated campaigns across platforms (email, direct mail, digital, social, print, mass, telemarketing). Including creative development and marketing testing plans.
• Assist in the development of all aspects of a campaign, including program and campaign briefs;

o tracking and governing timelines;
o review of media plans, marketing tactics, and creative across channels, email business rules and deployment scheduling;
o consolidating feedback and approvals;
o overseeing production and campaign reporting;

o support data processes with internal and external partners, including data briefs, data mining and segmentation, analysis and reporting, delivering results that inform strategic decision-making;

• Aid with day-to-day operations including managing invoicing, donor escalations, maintaining web content, and fostering cooperative relationships across the Foundation;
• Assist the team in the portfolio planning by maintaining accurate P&L reporting, manipulating data and inputting to post analyses, and identifying trends and opportunities to inform strategy;
• Recommend, document, and implement new processes to improve execution and integration between teams.

Required Skills
Qualifications:
While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

Post-secondary education with a focus in marketing with 3-5 years of relevant experience

• Experienced working with agencies and vendors to develop and execute integrated marketing campaigns across channels and tactics (e.g. Email, direct, digital, social, print, mass)
• Capability to analyze and interpret data, and build recommendations for campaign optimizations.
• Experienced in working within CRM databases to pull, manipulate and analyze data
• Strong business and financial acumen.
• Excellent communication and presentation skills.
• Strong organization skills to effectively manage time, priorities, and deadlines.
• Ability to balance competing priorities, working independently and collaboratively in a fast-paced, deadline-driven environment.
• Demonstrated ability to effectively build strong and trusting relationships with internal and external partners/stakeholders.
• Adherence to the organization’s values of Integrity, Collaboration, Excellence, Innovation, and Inclusivity.
• Experience working within a Not-for-Profit environment will be considered an asset.
• Experience working with Salesforce Marketing Cloud, BlackBaud CRM, Shopify or Luminate Online is an asset

We’re looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you, consider joining our team. We look forward to reviewing your application.
Total Compensation Package:
Hiring Salary Range: $69,362 – $81,602; with the ability to progress to a maximum of $97,923. To ensure fair and equitable pay at SickKids Foundation, placement on the salary
range will be based on your years of experience, skills, and qualifications relevant to the Associate, Segment and Product Marketing.
To help you lead in the fight for kids’ health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a modified benefit package which includes health (drugs, paramedical, vision coverage) and dental.
Hours: 35-hour work week, flexible work options available
Date Posted: September 23, 2024
Available: Internal and External Candidates
Deadline: October 7, 2024
Please apply on-line by visiting our website: www.sickkidsfoundation.com
SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.
Candidates who require accommodation during the recruitment process should contact the Human Resources Department at: HR@sickkidsfoundation.com
Job Location
Toronto, Canada
Submit Resume By
10/7/2024
Position Type
Temporary Full Time (contract

Please refer the Job description for details