Associate Strategy Director / Strategy Director

at  Ogilvy

ABOUT THE ROLE

As our ASP Studio X Social Strategy Director, you will lead the social strategy team on a robust food and beverage account crafting disruptive social strategy at the intersection of culture and technology that deliver impact. You have a deep understanding of social media platforms and digital environments, a proven ability and passion for creative thinking, a laser focus on driving team outcomes, and you are expert collaborator with other strategy leads, creatives, influence marketers, and paid media and analytics team members.
You will be working within a region-wide borderless team model to service client needs, you will be required to provide strategic direction and leadership within the group. You will be charged with working collaboratively with the larger Studio X team from different functions and capabilities – from brand, intelligence, creative, media, and production aspects of the book of business.
You will tailor your social strategy to audiences, platforms and culturally relevant moments. You will confidently pitch bold social strategy to the clients, internal teams, senior leaders, and partners, draft compelling social campaigns and content for an array of brands with different audience considerations, stay on top of trending content and audience behaviors to inform opportunistic content and strategies.

WHAT YOU’LL DO

• Holistic Social & Influence strategist capable of curating intelligence into social innovation to drive brand and business results from great end-to-end social & influence.
• Lead innovation and implementation of key strategic frameworks in social and brand strategy with the ability to develop end-to-end solutions with social at heart.
• Develop and provide a strategic direction for social and/or influence toolkit, that meet client objectives in the areas of social media strategy, social platform knowledge, cultural insights, data storytelling, and work collaboratively with S&I Stewardships in delivering it.
• Responsible for setting objectives, benchmarks and KPIs together with E2E lead & SX creative strategist.
• Be the “go-to” thought leader and expert in driving integration between social and brand strategy and engagement planning and a strong contributor in a global thought-leadership network.
• Create synergies between social and other disciplines: PR & Influencer, E2E, Data & Analytics, and Media.
• Oversee quality and development of creative (concept) briefs and briefings as well as asset briefs to meet modern marketing needs to drive concept to content across experience seamlessly connecting social to the full ecosystem.
• Be the key player in new briefs representing the agency and the social expertise.
• Build strong relationship with creative leaders and creative community.
• Stay abreast of global cultural trends and industry updates, and proactively develop timely content strategy for real-time content.
• Responsible for Quarterly Business Reviews.