Associate Vice President of Marketing and Communication

at  Pacific Lutheran University

GENERAL DESCRIPTION:

PLU seeks an Associate Vice President of Marketing and Communications who will report to the Vice President of University Relations and be an integral part of a collaborative leadership team focused on advancing the university’s strategic goals.
In this role, you will lead the charge in shaping and elevating PLU’s brand, overseeing all marketing, branding, and communication efforts to enhance the university’s visibility. From attracting prospective students to deepening alumni engagement and building relationships with internal and external stakeholders, the AVP will play a crucial role in amplifying the university’s mission.
You’ll work alongside a diverse group of campus leaders and community partners in the South Sound region, ensuring that PLU’s messaging is cohesive, impactful, and aligned with its core values. The AVP will oversee a talented fifteen-person team, including the Executive Creative Director and the Director of Digital Communications, driving innovative strategies that resonate with our audiences.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Outstanding written and verbal communication and interpersonal skills.
• Demonstrated success in developing and implementing integrated marketing communications strategies, including oversight of external market research and data analysis.
• Proven ability to lead and inspire a high-performing team, fostering a culture of creativity, collaboration, and professional growth.
• Deep commitment to diversity, equity, inclusion, and belonging.
• Exceptional project management skills, including the ability to manage multiple projects and deadlines effectively in a fast-paced, dynamic environment.
• Well-developed intercultural competency and a demonstrated ability to work collaboratively and build relationships with diverse internal and external stakeholders.
• Strategic and analytical thinker with seasoned judgment and the ability to make data-informed decisions, justify recommendations, and communicate clearly and persuasively.
• Adaptable and agile, with the ability to navigate a complex working environment and influence others effectively.
• A service-oriented approach, strong listening skills, and empathy in working with various constituents within the PLU community.
• Demonstrated expertise in budget management, characterized by a comprehensive understanding of strategic resource allocation, robust justification of investments, and reporting on project outcomes.
• Enthusiastic, with the ability to engage, inspire, and influence others with innovative ideas.
• Excellent computer skills, including proficiency with relevant marketing and communications software and platforms.
• Ability to maintain confidentiality and handle sensitive information with discretion.
• Commitment to PLU’s mission, vision, and values, with a passion for advancing the university’s strategic goals.

REQUIRED QUALIFICATIONS:

• Substantial and progressively responsible experience in marketing and communications, preferably in a complex organization, such as higher education. Education may substitute for some experience.
• High school diploma or GED.
• Finalist applicants must satisfactorily complete pre-employment background checks.

PREFERRED QUALIFICATIONS:

• Master’s degree or equivalent work experience related to marketing and communications.
• Familiarity with the Tacoma and South Sound communities and the Pacific Northwest region is desirable.

PHYSICAL REQUIREMENTS:

• Ability to sit or stand for long periods of time ranging from 4 to 6 hours.
• Ability to speak clearly and enunciate when speaking with constituents.